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We all want that crisp summertime bronze tan, but it isn’t easy to maintain one through the summer months, especially if you don’t live in a coastal area. And even if you do, you might not have time to spend hours on the beach when there’s work, family, or other matters to tend to.

And if you have a special occasion in a few days, sun tanning might not even be a feasible option.

Overall, there are plenty of reasons why you’d want to get a self-tanner. But if you’ve never tried it, you can get overwhelmed by the many different types and brands available.

But don’t worry; we’re here to clear up some of that common beginner confusion by reviewing the best self-tanners for beginners. Stick around to the end, as we’ll also have a few tips for you.

The 6 Best Self-Tanners for Beginners in 2022

Although there’s no formal distinction between tanners in terms of their users’ experience, we can still determine beginner-friendly ones by a few traits. Most notably, how easy they are to apply and how forgiving they are towards beginner mistakes.

The second point is particularly important because beginners often apply self-tanner inaccurately and end up with inconsistent colors or streaks.

So without further ado, let’s dive into the best self-tanners for beginners in 2022.

St. Tropez Self-Tan Bronzing Water Mousse - Best Overall

St. Tropez is one of the kings of self-tanners, and we were spoiled for choice when deciding on one of their products. In the end, we went with the bronzing mousse.

Since it’s a mousse, it’s very easy to apply. You just pour two or three pumps on your hand, and it’ll smoothly glide on your skin as you spread it.

The blend of vegan DHA with plant extracts produces an attractive streak-free color. And since it dries quickly, it won’t stick to your clothes or sheets. The smooth texture is also great for people with smooth skins.

Besides, the tropical scent is a clear winner for those who can’t stand the smell of DHA.

What We Like:

  • Easy to apply
  • Smooth on sensitive skins
  • Doesn’t stick
  • Great tropical scent

What We Don’t Like:

  • Can be a bit pricey for beginners
  • Not as forgiving of spreading errors

Our Take

The St. Tropez Browning Mousse may feel like a hefty investment for someone who’s unfamiliar with the price of self-tanners. But its easy application, quick absorption, and pleasant scent make it well worth the price.

2. Curb Appeal Beauty Sunless Tan Stick - Best for Convenience

If you don’t like to get their hands (or mitts) messy, you should consider Curb Appeal Beauty’s THE Tan Stick.

Because of its deodorant stick-like shape, you can seamlessly apply it evenly on your skin without ever getting your hands sticky. This makes it a great pick for beginners, especially those who aren’t used to applying other sticky or wet products all the time.

The glycolic acid in the stick also exfoliates the skin. And it moisturizes the skin too, so it feels great to apply before bed.

The only drawback here is the small size of the package, though. But although it won’t last as long as other tanners, its benefits are great.

What We Like:

  • Very easy to apply
  • No messy or sticky hands
  • Scent-free
  • Exfoliates and moisturizes the skin

What We Don’t Like:

  • Relatively pricey
  • Smaller size than most other products

Our Take

If you fancy an easy application method and have a bit of cash to spend on your tanner, then the Curb Appeal Beauty Tan Stick should be your main contender.

3. Vita Liberata Body Blur Flawless Finish - Best DHA-Free Tanner

Although DHA is an almost risk-free substance when applied in moderation, we understand why some people are naturally turned off by it.

But if someone told you that you wouldn’t find a good DHA-free self-tanner, they’re fortunately wrong, as Vita Liberata is a wash-off tanner that gets the job done.

It’s an instant tanner, so it’s good for hiding streaks, bruises, and blemishes. It also reflects light and hides skin imperfections, so it’s great if you’re in a rush before an important occasion.

It’s not very transfer-resistant, though. So you’ll need to wait a while before getting dressed or sleeping if you don’t want to risk leaving stains.

What We Like:

  • Fairly easy to apply
  • DHA-free wash-off
  • Fast effect

What We Don’t Like:

  • Can stain clothes or sheets if not completely dry

Our Take

The Vita Liberata Body Blur Flawless Finish’s real redeeming quality is being such a great DHA-free tanner. And although it can stain your fabrics, you can counteract this by waiting out the drying period.

4. Bondi Sands Everyday Gradual Tanning Milk - Best for Gradual Tan

Experts often recommend gradual self-tanners to beginners because they produce a noticeably lighter tan, making them more forgiving of beginner mistakes and spreading errors.

If you’re not used to evenly applying products on your skin, the Bondi Sands Everyday Gradual Tanning Milk is a great choice because it gives you plenty of wiggle room until you figure out your spreading method.

It’s also designed for daily use as a moisturizer and tanner. So if you already moisturize daily, why not get this for the double benefit?

Of course, getting a gradual tanner means sacrificing the stronger pigmentation of darker tanners, and Bondi Sands’ milk is no different.

What We Like:

  • Forgiving of beginner mistakes
  • Also a moisturizer

What We Don’t Like:

  • Since it’s a gradual tanner, it produces a lighter color

Our Take

We can wholly recommend the Bondi Sands Gradual Tanning Milk to those who are beginners at self-tanner and spreading creams on your skin in general. It has a lighter tone, but it’s good to start with until you get your method down.

5. Jergens Natural Glow Wet Skin Moisturizer - Budget Pick

It’s normal to be stumped by the prices of the most popular self-tanners, especially if you’re new to it and aren’t used to such numbers. But luckily, self-tanner isn’t such a high-barrier luxury, and the Jergens Natural Glow Moisturizer is evidence of that.

It only costs a third (or even a quarter!) of the prices of other popular self-tanners. Yet it completely delivers on the same front with a satisfying color.

It slowly builds you up to the color you want, making the process appear smooth and natural. But you’ll have to get the applying process right, which is to apply it to wet skin after a shower.

However, make sure you’re not drenched. You need to be slightly above damp when applying. Unfortunately, this method can be a bit time-consuming, and it’ll likely take some time to get used to it.

What We Like:

  • Affordable price
  • Gradual tanner with a good color
  • Moisturizes the skin

What We Don’t Like:

  • Time-consuming method
  • Not enough moisturization for very dry skins

Our Take

At such a low price, the Glow Wet Skin works wonders. It’s great for beginners on a budget because of its gradual tan as well.

Factors to Consider Before Buying a Self-Tanner

Regardless of whether or not you’ve decided on one of our suggested products, you should still be familiar with the qualities that make a good self-tanner. You’ll come across plenty of variety on the shelves, and we wouldn’t want you to make a wrong decision based on a lack of knowledge.

So here are the factors you should consider before buying a self-tanner.

Tanner Types

There are many types of self-tanners, each with its pros and cons. And while they’ll all achieve a similar result, you should still know the differences. So here’s a quick breakdown:

  • Lotions: Most popular type. They typically have longer absorption, giving you some time to fix uneven spreads and errors. Good for beginners and dry skins.
  • Moisturizers: Lower DHA content that achieves a lighter gradual tan. Also good for beginners and dry skins.
  • Mousses: Lightweight and often have a noticeable color that helps you layer and contour your skin. They are not very moisturizing and dry quickly, so you should know how to apply them evenly, but they’re also easier to apply than lotions.
  • Sprays: Fast way to spread tanner on your whole body. It also makes it easier to reach harder areas like your back.

Your Skin Tone

Most self-tanners are made for people with fair skin. You could opt for darker tans if you have a darker skin tone. They should clearly say “dark” on the label. We also recommend you try it on a hidden area like your inner thigh for a few days to see how it looks before committing to it.

DHA Content

Most self-tanners contain dihydroxyacetone (DHA), an FDA-approved substance that interacts with proteins on your skin to form the brown color you’re looking for.

Most self-tan critics will instantly point to the research that suggests DHA in self-tanners may cause skin damage. But, in reality, this “damage” is fairly insignificant, and many self-tanners nowadays come with antioxidants to reduce it to a negligible level.

Besides, the “risks” of self-tanner are much milder than those of outdoor sun tanning, which include sunburn, skin dehydration, heat rash, skin aging, and even a risk of skin cancer.

Most self-tanners contain between 3%-5% DHA. And many wash-off self-tan lotions don’t contain DHA at all.

Scent

DHA has a notoriously strong smell, which can transfer to your clothes if you get dressed too fast.

Some people don’t mind the scent. But if you can’t stand it, you can look for products that hide it artificially.

Frequently Asked Questions

Does Self-Tanner Turn You Orange?

If you’re using the right product for your skin tone and applying it correctly, you shouldn’t get an orange tone from your self-tanner. Most people who end up with an orange tan are applying too much in a short period, overloading their skin with the tanner.

When Should I Start Applying Self-Tan?

It takes a few days of consistent applications for the tan to set in. So we recommend starting at least 2-3 days before your special occasion. But you can also start earlier to ensure the perfect color if you’d like.

Should I Apply Self-Tanner to Armpits?

You could apply some tanner on your armpits if you want. However, if you choose to do so, you should apply a small amount and spread it thinly to give them a more realistic lighter color.

Should I Apply Self-Tanner or Moisturizer First?

You should never apply skin moisturizer directly before a self-tanner since that can cause an uneven distribution of the tanner, giving you a funky and heterogenous tan.

A Quick Recap

Self-tanning is an attractive endeavor to get you in the perfect complexion for the warm summer months. And as a beginner, you’ll want a forgiving product that’s easy to apply.

If you’re already used to applying other creams or lotions in your self-care routine, then we strongly recommend the St. Tropez Self-Tan Bronzing Water Mousse. It’s easy to spread on your skin, and it’ll glide off your hands or mitts and spread evenly.

However, it’s not the most forgiving tanner. For that, you’ll need to get the Bondi Sands Gradual Tanning Milk, a gradual tanner that produces a lighter color. It’s perfect for beginners who want to get their method right before committing to a darker tanner.

And if these products are a bit expensive, you can always resort to the Jergens Natural Glow Wet Skin Moisturizer, which gets the job done at a fraction of the cost.

I hope this article was helpful for you.  If you have any additional questions, feel free to reach out to me directly - [email protected].

Grant

Grant Kantsios

Sunless tanning business & marketing coach

Hey everyone!  My name is Grant and I've been in the sunless tanning industry for over 9 years.  I started in the industry working for Sjolie Sunless, one of the largest companies in the sunless tanning industry.  Since then, I've had a passion for helping sunless tanning business owners through my work at happytans, with the happytans podcast and website builder. In addition, I created Sunless Evolution with world-renowned spray tan artist Jimmy Coco, who sprays A-list celebrities like the Kardashians and Ashley Graham.

Disclosure: Some of these are affiliate links, and at no additional cost to you, I’ll earn a commission if you decide to make a purchase. I do have experience with each of the products or services listed below so I feel fully comfortable recommending them. Please do not spend any money on the products unless you feel you need them to achieve your goals. It turns out a lot of the things I use are free so you should be able to do the same.

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Grant and the team at happy tans is the absolute best! They make great websites and they also take great care of their clients. I trust them with my business and have had many of compliments on my website.

Happy Tans is the best!!

Working with Happy Tans has been the very best experience. Their expertise is second to none, as is their customer service and attention to detail. They really listen to what you want and suggest better options if needed. I made an expensive mistake having a friend design my first website - do it right the first time and have Grant and his Happy Tans crew create the most amazing website for you today!

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I cannot recommend Happy Tans enough! I love their work so much that I have had multiple websites built by them. I've been working with Grant, the founder, for years and have had the pleasure of being a guest on his podcast a couple of times. I highly recommend listening to it as I learn something new every episode! In addition to working with Grant directly, I've also had the opportunity to hear him speak and learn from him about SEO. I have to be honest, even though I had worked with Grant and appeared on the podcast, I was still creating and managing my own websites. I now realize this was a huge mistake! Learning from Grant, I was able to see how much of a disservice I was doing to myself and my business by not fully leveraging the expertise of Grant and the Happy Tans team. Once I made the switch and launched my Happy Tans site, the results were incredible. I received more new clients than ever before - I estimate a 60-70% increase! My business now appears on the first page of Google search results, and I'm so grateful to Grant and his team. If you're considering working with Happy Tans, I wholeheartedly recommend them. Their knowledge, dedication, and proven results speak for themselves. Partnering with Happy Tans has been one of the best decisions I've made for my business.

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I love my website!! Grant and Gary were wonderful! I am extremely tech challenged and they were so patient with me… super quick to respond and they got things done right away. Thank you for being awesome at what you do!

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Happy Tans did a great job with my website. They were able to capture what I had already done and then add more pages and content, while keeping the vibe I wanted to maintain. The team worked quickly, were very knowledgeable and communicated every step of the process. My website isn't spray tan related...but that didn't matter in the least. I highly recommend them! Let them work their magic on your website, I promise you won't regret it!

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Grant & Gary were so patient with me during this process. I am not very tech savvy & they made it so easy! My site is beautiful and I can't wait to see how this boosts my business!

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Best website experience ever!

This was an amazing experience because I have tried building my own website before with a different platform, and it was really complicated and didn’t have the look that I wanted. Grant and the Happy Tans Team made the process super easy, once I submitted all my information my new website was done the next day! I offer other services besides spray tanning but they were able to add them all in, they created a beautiful aesthetic to showcase all of my services, and my friends and family all had great things to say about the website they had designed for me. They even worked with my domains support team because my domain wouldn’t connect at first. Happy Tans is definitely my new recommendation for anyone, not just spray tanners, in this industry!

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Happy Tans has changed the way I do business now in my beauty salon. I was introduced last year to Grant and the team and heard Grant speak about happy tans and how much it can improve business, I instantly switched platforms and I couldn’t be happier. I love how quick and efficient the team is in responding about any questions or problems you maybe facing in your business. I am so happy and thankful for all of the improvements I have had in my business this past year when working with happy tans! I can’t tell you how much I rave about the websites, reviews and different business tools that happy tans offer and how they can help you achieve your goals! Ladies don’t wait to switch! Thank you grant and Gary and the whole team! Love my new website and my reviews are already helping so much

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One of the best decisions I have made with my business! Grant, Gary and the team have done such a great job with setting up my website and listening to all of my ideas. When I have questions about integrating other platforms to my website, they respond very quickly and give me resources to improve my business. I'm not tech savvy so when I started with other website companies it was very difficult for me and I became very frustrated. I cannot say it enough about how easy this process was and if you're like me and don't want to build it yourself, there is an option to have them do it for you, I promise you, you will not regret it! Happy Tans is truly the best! What's even better is they are always evolving to find ways to improve their services for their clients.I refer them to everyone!! My only regret is waiting so long to write this review! I would give them 10 stars if I could.

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I will never use another company! HappyTans has changed my life! They made the whole process extremely easy and boosted my business like i could never imagine!

Happy Tans was so helpful in setting up…

Happy Tans was so helpful in setting up my Spray Tan website and keeping up with changes as my business grows and changes, I would highly recommend! I initially set up my website with Happy Tans in April of 2022 and I still get clients who say my website is amazing!

I had been looking for help to build a…

I had been looking for help to build a website. And I’m so thankful happytans was recommended by a fellow artist. I can’t say enough about how great of an experience I have had. From the beginning the Happytans team was supportive, answered all my questions, and guiding me through the process. I offer a variety of services including spray tan, and they helped created my vision from scratch. Even now that my site is live, they continue to provide help and advice. 10 out of 10 in service all around, I highly recommend them if you’re in need for any website support. Thank you!!!

The service was so good!

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I am absolutely thrilled with the website that Happy Tans created for my spray tan business. Their exceptional work, customer service, and knowledge in their field has helped grow my small business so much in such a short time! Highly recommend!

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This was by far the best money I have ever spent on a professional business website creation, as well as incredible support from happytans.com. The responsiveness in my communication with Happy Tans is out of this world amazing. Not to mention, everyone loves my website. This has been an incredible experience, Happy Tans truly made my dream of having an amazing spraytanning website come to life, for a fraction of what other website creation companies charge. Amazing value, very professional, always there to help with everything and anything related to helping me and my business grow! Highly recommend!

You won't regret it!

My biggest advice if you are deciding DIY versus Happytans to create your website is to just have them do it! I attempted DIY first but honestly it took so much time and there was definitely a learning curve. With that being said, once I threw in the towel and upgraded for them to take care of creating my website, they did not disappoint! Gary did a wonderful job and kept in good communication with me throughout the entire process. I know that this is definitely a great investment for my business. It is evident that the Happytans company takes pride in the services they provide. Grant and Gary truly care about your business success! Thank you again!

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Grant and Gary made the website building experience so easy! They were very responsive and helpful at every step of the way and created a beautiful site for my business. I highly recommend Happy Tans to anyone looking for amazing site for their spray tan business!!!

Amazing customer service and support!

Happy Tans made building my website so easy. They have great tutorial videos, and on the few occasions that I couldn’t figure something out, they responded quickly to my emails. I highly recommend them if you’re wanting to create a website for your tanning business!

Highly recommend!!!

My website game has completely transformed and the SEO help has helped my business so much!!! Customer service is phenomenal and I can't recommend them enough!!

Don’t even think twice… just do it!!!

Happy Tans made me a beautiful website. It was an easy process that I expected to be painful because web building is not even in my vocabulary! Their knowledge and expertise enabled me to focus on growing my business and not lose precious time on web development. Thank you!!! I am so proud to share my website!

Absolutely faultless process

Absolutely faultless process, love my new website. Gary and Grant are really helpful and professional. Bookings from website have definitely improved in just a week of launching. Definitely one happy customer ❤️ Thank you so much Linda Shirley FakeAway Tanning

Grant and Gary have been very helpful…

Grant and Gary have been very helpful and accommodating throughout the process. Thanks for all your help!

Look NO Further

Grant and Gary are great to work with. They took my vision for my website and exceeded my expectations when bringing it to life! Communication was great the entire process: when emailing them with changes, it was completed promptly, and we launched on schedule to coordinate with my second location. I have 2 different websites with Happy Tans and continue to refer everyone!

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I am beyond thrilled with my new website created by Happy Tans! The whole process was so great and they did everything I asked. I didn’t have to worry about a thing. I absolutely would recommend them to anyone!

Customer Service and Support

We built our site with Happy Tans back in summer of 2021 and have now gone through several iterations with Grant and Gary. Their response time is truly second to none. More recently, I was so thankful for Grant and Gary going above and beyond for us after I was clicking around too much in Google Domains and inadvertently made our site go down. Even though this was self inflicted, they came to the rescue quickly!

I am melting over my website!

Happy Tans blew my expectations out of the water! From the very start, all my questions were answered in detail to make the daunting task of starting a website actually to be not that daunting at all...thanks to Happy Tans! Grant started me off with all the info I needed. The video chat and tutorials are an really excellent feature. Pricing was transparent, no hidden fees. Gary was my direct contact for design and he went above and beyond. I submitted everything right before the Holiday's since I had a little down time and did not expect them to be as fast as they were during that time. I am forever grateful. Did I mention my website is GORGEOUS?! Thank you so very much Happy Tans! Highly recommend to anyone in the biz.

I love my new website !

They had great communication and response times. My website is everything I wanted and they turned my vision into reality. I 10/10 recommend!

I would absolutely 10/10 recommend…

I would absolutely 10/10 recommend Happy Tans and their expertise to build a website. I have no experience in this area and they walked me through each step. Never once did they make me feel rushed even after asking the same question 10 times. Very personable and professional. Now that my site is up and running they are still a email or phone call away if I need anything at all. If your looking for someone to guide you and very knowledgeable Happy Tans will not disappoint!

Thank you so much for my website I love…

Thank you so much for my website I love it. I had a great experience with Happy Tans team. Highly recommended to anyone!

Happy Tans was amazing to work with

Happy Tans was amazing to work with! Gary was super patient in making multiple changes for me while setting up my website. The turn around is much quicker than I expected and their passion shows through their work!

I can not say enough about grant and…

I can not say enough about grant and his team.I had happy tans build my website almost 4 years ago and within a few months, I was the first spray tan salon to pop up on Google in my area. It was definitely a pivotal point in the growth my business and clientele. And over the years one of the main things I hear all my clients say is that they loved the professionalism of my website and that’s why they chose to book with me. Grant has been by my side ever cents as I grew my business and rebranded. Grant helped change my website and update it multiple times. He is so kind I can reach out to him and he personally gets back to me within a day, he has now designed many websites for my friends in the beauty industry, and as even now designing a website for my husband’s construction business.I’m forever great full for happy tans they are stuck with me for life!

The Happytans team listened and…

The Happytans team listened and implemented everything I had in visioned for my website. They have Excellent customer service. I highly recommend Happytans!

The entire happytans team was phenomenal!

The entire team was phenomenal! Gary always answered any questions or concerns and gave me great ideas. Very smooth process. I’m extremely happy with the end result.

The best !!

I strongly recommend Happy Tans. Grant and Gary are the best. I have been with happy tans for over 3 years now, not only did they do an amazing job designing my websites, but they also provide me with ongoing support. Every time I need assistance with something related to my website not only are they fast to respond but fast to help! I’m so happy to have them running my website it’s such an important part of my business. I’m glad to have such amazing support! Thank you Gary & Grant for being the best and always keeping my website up to date.

Hype For Happy Tans

Happy Tans created a beautiful website for our new business. I'm so glad that I chose to have them build it for us rather than try to build it on our own! They helped guide us step by step through the process of getting the site live. Even after the website was finished, they continued to help and answer questions. The customer service is absolutely the best there is! Gary is super patient and able to understand what was needed even when we were not sure ourselves! The best part is that they know the beauty biz. They are working with businesses just like yours and can offer insights in a way that other website builders can't. I 100% recommend Happy Tans!

Super helpful

Super knowledgeable, patient (as I had a lot of questions) and response time is incredibly quick! Fantastic experience - truly!!!