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We all want that crisp summertime bronze tan, but it isn’t easy to maintain one through the summer months, especially if you don’t live in a coastal area. And even if you do, you might not have time to spend hours on the beach when there’s work, family, or other matters to tend to.

And if you have a special occasion in a few days, sun tanning might not even be a feasible option.

Overall, there are plenty of reasons why you’d want to get a self-tanner. But if you’ve never tried it, you can get overwhelmed by the many different types and brands available.

But don’t worry; we’re here to clear up some of that common beginner confusion by reviewing the best self-tanners for beginners. Stick around to the end, as we’ll also have a few tips for you.

The 6 Best Self-Tanners for Beginners in 2022

Although there’s no formal distinction between tanners in terms of their users’ experience, we can still determine beginner-friendly ones by a few traits. Most notably, how easy they are to apply and how forgiving they are towards beginner mistakes.

The second point is particularly important because beginners often apply self-tanner inaccurately and end up with inconsistent colors or streaks.

So without further ado, let’s dive into the best self-tanners for beginners in 2022.

St. Tropez Self-Tan Bronzing Water Mousse - Best Overall

St. Tropez is one of the kings of self-tanners, and we were spoiled for choice when deciding on one of their products. In the end, we went with the bronzing mousse.

Since it’s a mousse, it’s very easy to apply. You just pour two or three pumps on your hand, and it’ll smoothly glide on your skin as you spread it.

The blend of vegan DHA with plant extracts produces an attractive streak-free color. And since it dries quickly, it won’t stick to your clothes or sheets. The smooth texture is also great for people with smooth skins.

Besides, the tropical scent is a clear winner for those who can’t stand the smell of DHA.

What We Like:

  • Easy to apply
  • Smooth on sensitive skins
  • Doesn’t stick
  • Great tropical scent

What We Don’t Like:

  • Can be a bit pricey for beginners
  • Not as forgiving of spreading errors

Our Take

The St. Tropez Browning Mousse may feel like a hefty investment for someone who’s unfamiliar with the price of self-tanners. But its easy application, quick absorption, and pleasant scent make it well worth the price.

2. Curb Appeal Beauty Sunless Tan Stick - Best for Convenience

If you don’t like to get their hands (or mitts) messy, you should consider Curb Appeal Beauty’s THE Tan Stick.

Because of its deodorant stick-like shape, you can seamlessly apply it evenly on your skin without ever getting your hands sticky. This makes it a great pick for beginners, especially those who aren’t used to applying other sticky or wet products all the time.

The glycolic acid in the stick also exfoliates the skin. And it moisturizes the skin too, so it feels great to apply before bed.

The only drawback here is the small size of the package, though. But although it won’t last as long as other tanners, its benefits are great.

What We Like:

  • Very easy to apply
  • No messy or sticky hands
  • Scent-free
  • Exfoliates and moisturizes the skin

What We Don’t Like:

  • Relatively pricey
  • Smaller size than most other products

Our Take

If you fancy an easy application method and have a bit of cash to spend on your tanner, then the Curb Appeal Beauty Tan Stick should be your main contender.

3. Vita Liberata Body Blur Flawless Finish - Best DHA-Free Tanner

Although DHA is an almost risk-free substance when applied in moderation, we understand why some people are naturally turned off by it.

But if someone told you that you wouldn’t find a good DHA-free self-tanner, they’re fortunately wrong, as Vita Liberata is a wash-off tanner that gets the job done.

It’s an instant tanner, so it’s good for hiding streaks, bruises, and blemishes. It also reflects light and hides skin imperfections, so it’s great if you’re in a rush before an important occasion.

It’s not very transfer-resistant, though. So you’ll need to wait a while before getting dressed or sleeping if you don’t want to risk leaving stains.

What We Like:

  • Fairly easy to apply
  • DHA-free wash-off
  • Fast effect

What We Don’t Like:

  • Can stain clothes or sheets if not completely dry

Our Take

The Vita Liberata Body Blur Flawless Finish’s real redeeming quality is being such a great DHA-free tanner. And although it can stain your fabrics, you can counteract this by waiting out the drying period.

4. Bondi Sands Everyday Gradual Tanning Milk - Best for Gradual Tan

Experts often recommend gradual self-tanners to beginners because they produce a noticeably lighter tan, making them more forgiving of beginner mistakes and spreading errors.

If you’re not used to evenly applying products on your skin, the Bondi Sands Everyday Gradual Tanning Milk is a great choice because it gives you plenty of wiggle room until you figure out your spreading method.

It’s also designed for daily use as a moisturizer and tanner. So if you already moisturize daily, why not get this for the double benefit?

Of course, getting a gradual tanner means sacrificing the stronger pigmentation of darker tanners, and Bondi Sands’ milk is no different.

What We Like:

  • Forgiving of beginner mistakes
  • Also a moisturizer

What We Don’t Like:

  • Since it’s a gradual tanner, it produces a lighter color

Our Take

We can wholly recommend the Bondi Sands Gradual Tanning Milk to those who are beginners at self-tanner and spreading creams on your skin in general. It has a lighter tone, but it’s good to start with until you get your method down.

5. Jergens Natural Glow Wet Skin Moisturizer - Budget Pick

It’s normal to be stumped by the prices of the most popular self-tanners, especially if you’re new to it and aren’t used to such numbers. But luckily, self-tanner isn’t such a high-barrier luxury, and the Jergens Natural Glow Moisturizer is evidence of that.

It only costs a third (or even a quarter!) of the prices of other popular self-tanners. Yet it completely delivers on the same front with a satisfying color.

It slowly builds you up to the color you want, making the process appear smooth and natural. But you’ll have to get the applying process right, which is to apply it to wet skin after a shower.

However, make sure you’re not drenched. You need to be slightly above damp when applying. Unfortunately, this method can be a bit time-consuming, and it’ll likely take some time to get used to it.

What We Like:

  • Affordable price
  • Gradual tanner with a good color
  • Moisturizes the skin

What We Don’t Like:

  • Time-consuming method
  • Not enough moisturization for very dry skins

Our Take

At such a low price, the Glow Wet Skin works wonders. It’s great for beginners on a budget because of its gradual tan as well.

Factors to Consider Before Buying a Self-Tanner

Regardless of whether or not you’ve decided on one of our suggested products, you should still be familiar with the qualities that make a good self-tanner. You’ll come across plenty of variety on the shelves, and we wouldn’t want you to make a wrong decision based on a lack of knowledge.

So here are the factors you should consider before buying a self-tanner.

Tanner Types

There are many types of self-tanners, each with its pros and cons. And while they’ll all achieve a similar result, you should still know the differences. So here’s a quick breakdown:

  • Lotions: Most popular type. They typically have longer absorption, giving you some time to fix uneven spreads and errors. Good for beginners and dry skins.
  • Moisturizers: Lower DHA content that achieves a lighter gradual tan. Also good for beginners and dry skins.
  • Mousses: Lightweight and often have a noticeable color that helps you layer and contour your skin. They are not very moisturizing and dry quickly, so you should know how to apply them evenly, but they’re also easier to apply than lotions.
  • Sprays: Fast way to spread tanner on your whole body. It also makes it easier to reach harder areas like your back.

Your Skin Tone

Most self-tanners are made for people with fair skin. You could opt for darker tans if you have a darker skin tone. They should clearly say “dark” on the label. We also recommend you try it on a hidden area like your inner thigh for a few days to see how it looks before committing to it.

DHA Content

Most self-tanners contain dihydroxyacetone (DHA), an FDA-approved substance that interacts with proteins on your skin to form the brown color you’re looking for.

Most self-tan critics will instantly point to the research that suggests DHA in self-tanners may cause skin damage. But, in reality, this “damage” is fairly insignificant, and many self-tanners nowadays come with antioxidants to reduce it to a negligible level.

Besides, the “risks” of self-tanner are much milder than those of outdoor sun tanning, which include sunburn, skin dehydration, heat rash, skin aging, and even a risk of skin cancer.

Most self-tanners contain between 3%-5% DHA. And many wash-off self-tan lotions don’t contain DHA at all.

Scent

DHA has a notoriously strong smell, which can transfer to your clothes if you get dressed too fast.

Some people don’t mind the scent. But if you can’t stand it, you can look for products that hide it artificially.

Frequently Asked Questions

Does Self-Tanner Turn You Orange?

If you’re using the right product for your skin tone and applying it correctly, you shouldn’t get an orange tone from your self-tanner. Most people who end up with an orange tan are applying too much in a short period, overloading their skin with the tanner.

When Should I Start Applying Self-Tan?

It takes a few days of consistent applications for the tan to set in. So we recommend starting at least 2-3 days before your special occasion. But you can also start earlier to ensure the perfect color if you’d like.

Should I Apply Self-Tanner to Armpits?

You could apply some tanner on your armpits if you want. However, if you choose to do so, you should apply a small amount and spread it thinly to give them a more realistic lighter color.

Should I Apply Self-Tanner or Moisturizer First?

You should never apply skin moisturizer directly before a self-tanner since that can cause an uneven distribution of the tanner, giving you a funky and heterogenous tan.

A Quick Recap

Self-tanning is an attractive endeavor to get you in the perfect complexion for the warm summer months. And as a beginner, you’ll want a forgiving product that’s easy to apply.

If you’re already used to applying other creams or lotions in your self-care routine, then we strongly recommend the St. Tropez Self-Tan Bronzing Water Mousse. It’s easy to spread on your skin, and it’ll glide off your hands or mitts and spread evenly.

However, it’s not the most forgiving tanner. For that, you’ll need to get the Bondi Sands Gradual Tanning Milk, a gradual tanner that produces a lighter color. It’s perfect for beginners who want to get their method right before committing to a darker tanner.

And if these products are a bit expensive, you can always resort to the Jergens Natural Glow Wet Skin Moisturizer, which gets the job done at a fraction of the cost.

I hope this article was helpful for you.  If you have any additional questions, feel free to reach out to me directly - [email protected].

Grant

Grant Kantsios

Sunless tanning business & marketing coach

Hey everyone!  My name is Grant and I've been in the sunless tanning industry for over 9 years.  I started in the industry working for Sjolie Sunless, one of the largest companies in the sunless tanning industry.  Since then, I've had a passion for helping sunless tanning business owners through my work at happytans, with the happytans podcast and website builder. In addition, I created Sunless Evolution with world-renowned spray tan artist Jimmy Coco, who sprays A-list celebrities like the Kardashians and Ashley Graham.

Disclosure: Some of these are affiliate links, and at no additional cost to you, I’ll earn a commission if you decide to make a purchase. I do have experience with each of the products or services listed below so I feel fully comfortable recommending them. Please do not spend any money on the products unless you feel you need them to achieve your goals. It turns out a lot of the things I use are free so you should be able to do the same.

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WOW Grant & Gary and his team are amazing ! I was so impressed with the Instagram live I watched with Grant through my network group both with Audrey Lyons W/ Salty Beach and Emily Scott with Bronze Palms and knowing how successful they are and they have Grant in their circle and hearing how Grant knows our sunless industry very well, I saw he knew our focus and need, I knew I was in good hands to make the jump to finally pay the money to "Game Change" my website going from a brochure website that looked "just ok" to having a professional website that is working for me. I am so excited to watch it work and show results. Happy Tans has a great team who is very Prompt and knowledgeable, and we are lucky to have them in our industry

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Happy Tans has been so helpful and amazing. I love my website. Gary from the support team, is very responsive and is always eager to help with any changes I may have for my site. The whole process has been seamless and stress free :)

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I have had the best experience with Happy Tans, especially Gary. He has proven to be quick and efficient when I always throw changes at him. I am always getting compliments on my website from clients with how beautiful and easy to navigate it is.

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Happy Tans is amazing. My website is fantastic and the customer service is top notch! My website is now on the first page of Google after a search thanks to their SEO optimization, too. As a result, business is booming!

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Where to even begin?! Happy Tans is incredible. They are extremely helpful, patient(I ask a lot of questions, ha!) and fast with responding! They know what their doing and their fast at doing it! Since hiring Happy Tans to help me build my website, my business has grown in a major way! I get compliments on the site all the time. My Google views are up to about 3600 views a week. Happy Tans if affordable and worth every penny. If you want to take your business to new heights, hire Happy Tans. You won’t regret it!

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I have had my sunless business for a few years and created my own website. I wanted to have more exposure and SEO and that's when I found Happy Tans! Grant and the gang revamped my website in early 2022 and I have had much more NEW business since then. So easy to work with! If there are any changes to it, I just email them over and they are updated almost immediately. I look forward to my business to continue to grow and I have Happy Tans to thank! Denise- Owner/Nash Tans

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So many good things to say about Happytans! Grant and his team are amazing! Gary was so patient with me. No matter how many times I changed my mind during the design phase, Gary would politely go with the flow to change things a million times until I was happy. Both Grant and Gary are personable, professional and quick to respond to requests. I love my website and I'm extremely glad to have Happytans play one of the most important roles in supporting my business! Thanks for making my website transition experience seamless!

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Wow, what an incredible experience from start to finish. As soon as I signed up for happytans I had step-by-step videos explaining how to access every little detail of the website which was so helpful. I chose the option of having my website for me and I’m so glad I did. I had a vision in mind and Happytans brought that to life for me. I had the pleasure of working with Gary who was so great and patient with me and all of my small details. I am so grateful that I made the switch to happytans! Thanks for everything, Grant + Gary!!

Athena V
Athena V

I am so Grateful for Happy Tans

I am so Grateful for Happy Tans! They have been such a huge help to my business. The podcasts have been a great tool for learning so much about the business as well as learning more about fellow artist. Their website platform is Fantastic. I LOVE it! I am far from tech savvy and Happy tans has been a god send to simplify this for me. They always provide top notch customer service. Anytime I have reached out for assistance they are always there to help, always pleasant and always prompt on the response.

Bronze Palms Airbrush Spray Ta
Bronze Palms Airbrush Spray Ta

You had me at "drag and drop"

I have used almost every type of website builder (Go Daddy, Shopify, Wix, WordPress) and when you limit cost, the quality goes with it; some were so difficult to create on and modify. But NOT HappyTans. It is so quick to update and whenever I had questions, the team got back to me in under 24 hours with a clear answer (most times a video to show me how it's done). They also offer a done-for-you option where you can get the website done by them, but I felt comfortable modifying and building in platform. The price is a nonnegotiable as well; you'll pay this cost almost everywhere you go for a website that has quality BUT you won't get this level of support without hiring a web developer to do the tasks for you. I sing the Happy Tans praises all day and love referring other tanners to Grant and his team. Not to mention, this website makes me money; my clients tell me so during their appointments. Thanks for creating such an awesome, user friendly website platform.

Melanie Plotner
Melanie Plotner

Don’t hesitate, get a website with happytans!!

I was totally blown away by my website generated by Happy Tans! The photos, colors, fonts, everything is BEAUTIFUL! I filled out a questionnaire about my business, gave them the color hex codes I wanted to use and they made my website BLOOM. I was so excited that I had to show it off to everyone. I’m so proud to say that this website is mine. The entire process was very easy and detailed. Grant and his team are amazing and I highly recommend them!!

Rebecca Matthews
Rebecca Matthews

Just do it!

I’m not even sure where to start because there’s so much I’d like to say about Happy Tans but the one thing that I’d really like you to know is that if you are sitting on the fence about Whether or not you should sign up, don’t waste another minute and just do it!!!!! I wasted almost 2 years trying different things, wasting time and money when I should have just signed up with them from the beginning! They took my worries of trying to build a website that was functional and did it all for me. Anytime I need to add or change something,Gary is right there to help! Anytime I need anything else Grant is a phone call away! They make it personable,I’m not just a number to them. Did I mention my website is awesome?!

Jennifer Lampton
Jennifer Lampton

Happytans Gets It!

I’ve been using happytans for several years and I can honestly say my website has played a HUGE role in building my business. I have new clients frequently comment on how professional my site looks and how easy it is to maneuver around in it. I love the ease of being able to make changes at any time and if I do run into a challenge, customer service always responds back in a timely manner. Since happytans is geared toward the sunless tanning industry they get it and know exactly what I need. Highly recommend!

Michelle Black
Michelle Black

I have had an excellent experience with…

I have had an excellent experience with Grant and Happy Tans. The customer service alone from day 1 has been outstanding. I appreciate the professionalism, attention to detail and patience through this 2 1/2 years of having my website! My website is perfect! Grant is superb!

Gini Pritchett
Gini Pritchett

Great Bang for Your Buck

I’ll be honest…I’m very frugal and was reluctant to upgrade to Happy Tans. I wasn’t sure the investment would be worth it….boy, was I wrong! My business volume has *doubled* since I hired Grant & his team to re-work my website. Overall, this service has been one of the best “bang for the buck” for my business!

Chandra Warmoth
Chandra Warmoth

10/10 Would recommend!

I'm so glad I trusted HappyTans with my website! Grant patiently answered all of my nine million questions (I am not good with computers) and helped me build exactly what I was looking for. It has added something that I had no idea my small business really needed!

Danelle Green
Danelle Green

Great service

I had a rocky start at first with my email getting missed but Grant absolutely made up for it and even helped to create my site due to the mixup! Customer service is great and the website is beautiful and easy to customize with the builder. I highly recommend Happy Tans!

Kristy Scott
Kristy Scott

I LOVE my Happy Tans website!!

I LOVE my Happy Tans website!!! Their team redesigned my existing website and its AMAZING!!! It's so pretty now and pleasing to the eye! Love it! If you're on the fence on going with Happy Tan, DO IT! You'll be oh so happy you did!!! They get 10 stars in my book!

Tammy crowder
Tammy crowder

Why I chose Happy Tans for my website

Why I chose Happy Tans for my website. I wanted a website for my business that was easy to build . I wanted great customer service if I had a issue with building my site . I found Happy Tans to be extremely helpful and they were there every step of the way . The content was easy to follow and saved me time and money . They have great prices and it easy to understand. Thank you so much for my amazing website.