The happytans Podcast

Welcome to another episode of the happytans podcast! In this exciting episode, we sit down with the dynamic Leah Wafful, the entrepreneurial force behind Bronze 515 in Des Moines, Iowa. Leah shares her riveting journey from corporate executive assistant to full-time business owner, delving into the trials and triumphs of running a successful spray tanning business. We explore her strategies for managing long-term employees, adapting during slow seasons, and navigating business expansion with a second location in Ames.

In today's episode of the happytans podcast, we have a great guest and a good friend of mine - Jennifer Lampton.  Jennifer shares her remarkable transition from a stay-at-home mom to a leading tanning expert, despite challenges and unexpected turns along the way. Discover how her strong online presence and impressive collection of five-star reviews helped her navigate a major relocation, ultimately boosting her business during the pandemic and beyond.

In this episode, we dive deep into the essentials of growing and sustaining a successful tanning business. From leveraging Google reviews and social media to the strategic importance of client retention, our guests share their personal anecdotes and expert advice. You’ll hear compelling stories of relocation, the meticulous effort involved in opening second locations, and the indispensable value of authenticity in client relationships.

Emily is a repeat guest on the happytans podcast and joined us back in 2022.  A lot has changed since then as she has almost completely removed herself from being "in" her original salon and is now focused on opening a second location.

Through a lot of hard work, an amazing team and some well-thought-out strategies, her team has been able to grow their business tremendously.

In this episode Jaclyn shares valuable insights into the growth of her business, including the impact of mentors, the importance of clarity in business goals, and strategic approaches to building a strong online and offline presence. From mobile tanning to owning a brick-and-mortar studio with employees, she reveals her secrets to business success. Join us as we explore the world of sunless tanning entrepreneurship and learn from Jaclyn  wealth of experience and expertise.

In today's episode of the happytans podcast, we have a unique episode.  I wanted to share some insights that we found within our business and how this has helped us dial in our ideal client and what it has meant to us.  We will look at some numbers to actually show you concrete data on the difference finding your ideal client can make for you, your business and, most importantly, your clients.