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If you are looking for the best self-tanner so that you can achieve a gorgeous, sun-kissed glow from the comfort of your own home, this guide has all the information you need.

What are the benefits of self tanning?

The best self-tanner of 2019 revealedBefore we delve deeper into using a self-tanner, it is important to discuss the different benefits that are associated with self-tanning.

  • It is safe to use - There is only one place to begin, and this is with the fact that self-tanning products do not have harmful effects on your skin. In fact, some products include ingredients that actually help to nourish your skin. There is no risk of getting sunburn or skin cancer due to prolonged sun exposure if you go down the self-tanning route.
  • Easy to maintain - You’re not going to require any maintenance once the tanning product has been applied. Every part of your body is going to get covered so long as you apply the product correctly and in accordance with the instructions.
  • Ideal for all skin tones - Using a fake tan product is the best solution if you want to achieve a natural deep tan no matter your skin tone.
  • Great smell - Not only do the self-tanning products available today enable you to look good but a lot of them have a beautiful fresh scent as well.
  • Good for your skin - As mentioned, a lot of the self-tanning products on the market today come with different ingredients that are beneficial. This includes those that have anti-aging and natural moisturizing properties. These are properties that help you to get a glowing tan while nourishing your skin in the process.
  • Convenience - Another benefit associated with fake tan is that it is convenient. You can get a tan from the comfort of your own home, whenever you want, and without any professional assistance. Most tans will last anywhere between six and ten days. Of course, this does depend on the type of product you have selected.
  • It is easy to apply - Last but not least, self-tanning is a very easy process. You can get a healthy and natural-looking tan with ease. Simply follow the instructions on the product for the best results.
  • Can be good for sensitive skin - Some self-tanners, such as the Beauty by Earth self-tanner, are made for all skin types and even for sensitive skin.

How to choose the best fake tan based on your skin tone

There are a number of different factors you need to consider when looking for the best self tanning products. Firstly, you need to choose a product based on your skin tone. If you don’t know how to do this or what your skin tone even is, don’t panic, as we have you covered.

There are a number of different skin tones that you may have. Your tone of skin is going to have an impact on the sort of self tanning product that is going to be best for you.

When selecting a self tanning shade, it is advisable to opt for a look that is as natural as possible. If you have very fair skin, for example, then you will be best off going for a type of self tan that is going to give you a sunkissed, natural look, rather than going for a shade that is too dark.

The first step is to establish what sort of skin tone you have, and then you need to determine the undertones of your skin. Once you have applied the fake tan, it is a molecular and chemical reaction within the skin that determines the final colour result. Because of this, you may even find that getting the perfect golden glow is a bit of trial and error. After all, we all have a different perspective of what we like and what we don’t. However, it is always advisable to have a bit of a guide regardless so that you can see exactly what you are doing, and that is what we are here to help with.

So, first, let’s help you to determine what sort of skin tone you may have...

Fair skin
This tends to be considered the palest skin type. Think of Snow White! People that have pale skin often have a lot of freckles or pinkish undertones.

Light skin
Next on the scale of skin shades, we have those with light skin. This is still pale. However, it is not quite the shade of porcelain that fair skin tends to be. People with this sort of skin tend to have neutral or warmer undertones.

Medium or olive skin
Next, we have people with a tone of skin described as medium, which tend to be bang in the midst of the different shades They tend to have more olive or warm tones. They are naturally a little bit more bronzed when compared with those who have light or fair skin.

Dark skin
People with dark skin tend to have a deep and rich complexion. Typically, people with darker skin will have warm undertones. However, this is not always going to be the case.

Which self tan is best for your skin tone?

A guide to achieving the perfect self-tan

There is no better accessory than a sun-kissed tan. Bronzed skin can do wonders for your image and your self-confidence. But this is only the case if applied properly. Unfortunately, many of us end up resembling a cheese puff after self-tan application. Whilst the rest of us make the blunder of applying the tanning product unevenly and thus skin disease springs to mind rather than sun-kissed. Usually, the reason behind a bad self-tan is simply because you have missed one basic step in the application process. If you use the following tips you will achieve the gorgeous glowing tan you desire.

Preparing your skin - Wax, don’t shave

Waxing is one of the most popular forms of hair removal. However, for those who have never been waxed before their first experience can be a nerve-wracking one. This is not only because they are worried about it being extremely painful, but there are also a lot of myths surrounding this form of beauty treatment and thus people are anxious regarding what to expect. This article aims to put those causes of concern to bed by revealing the truth about waxing.

Let’s begin by dispelling some of the biggest myths out there at present. These are as follows…

  • Waxing is bad for the skin
  • After waxing your hair is going to grow back a lot darker and much thicker
  • You should never wax above your eyebrow

These three statements are all completely and utterly false. Contrary to popular belief, waxing is actually the gentlest type of hair removal. This is because the warmness of the substance softens your skin as well as your follicles. This allows the hair to be removed from the bulb. Thus, it is definitely not bad for the skin. In addition to this, your hair won’t grow back thicker and darker. In fact, if you wax you will notice that less and less hair grows back after each time you do it. There is nothing wrong with waxing above the brow either despite the fact that there are those who advise you not to do so.

However, one truth is that you do need to prepare your skin before you wax. This preparation is imperative. Firstly, you must make sure you have no irritation, such as sunburn. You will have to wait for any wounds or rashes to be healed before you start the waxing process. Next, use mild water and a gentle soap to clean the area that is going to be waxed. After this, you have got to exfoliate in order to remove any dead skin cells. This is important because the cells may clog the hair follicle. This can lead to ingrown hairs. Once this has been done soak the skin with warm water for five to ten minutes. The final piece of the puzzle is to moisturize. Preparation is done!

Nonetheless, you don’t only need to care for your skin before waxing, but you also need to look after it once you have been waxed. How? A good idea is to treat your skin by using Neosporin antibiotic cream the day after you have been waxed. Apply it before you go to bed. You should also use a moisturizer every day to keep your skin soft and moist. After approximately three days of waxing, you should exfoliate for the first time.

So, we have dispelled the common myths and provided key information on pre-care and aftercare.

Preparing your skin - Natural body butter

Handmade body butter would make a great gift for someone special, be it a friend, family member, work colleague, or partner. Buying a present for someone seems to get more difficult as the years pass by, but body butter is something you can be sure won’t disappoint. It’s definitely something worth asking for this Christmas if you want to achieve the perfect tan.

Body butter is a luxurious skincare product; it is creamy and rich, and it melts straight into the skin, leaving it feeling smooth and soft. Who wouldn’t love this? Plus, with ingredients such as organic shea butter, it offers the skin a whole host of benefits, from assisting with acne and eczema to making the skin look more youthful and radiant. You can also purchase body butter in an array of different scents, including mandarin, lime, lavender, and much more. This moisturizes your skin, getting it ready for the perfect tan.

Applying the tan

The first thing you need to do is make sure you pick the right shade of fake tan. It can be very tempting to go for the darkest instant tan you can find. However, it is not always a case of the browner the better. Everyone’s skin tone is different and you need to find a tan shade that suits you. Unfortunately, in order to find the perfect fake tan, you will need to embark on a bit of a trial and error process. Nonetheless, the most advisable thing to do is buy a gradual tanning product. You can then slowly build up your tan to a shade you are happy with.

If you tend to end up with a patchy fake tan then it is probably because you haven’t exfoliated before application. This is one of the most important things you need to do yet so many people cut corners and miss out on this step. When you exfoliate you get rid of all of your dead skin cells. If you don’t do this prior to applying your fake tan you will end up with patchy looking skin because the dead skin cells will flake off. It is also advisable to moisturize after you have exfoliated. This will make your skin silky and smooth, thus helping you to avoid patchiness via eliminating dry skin.

When applying your fake tan it is always advisable to work upwards. Start from your feet and make your way up to your body. If you work downwards there is every chance that you will smudge the areas where you have already applied the self-tan. The last place you should apply fake tan is your hands. If you haven’t used a self-tanning mitt you will need to wash your hands before you apply the fake tan. Moisturize your hands and then apply a small amount of self-tan in order to ensure this blends in naturally with the rest of your skin.

Skincare tips to ensure your tan looks beautiful

There is nothing worse than looking in the mirror and seeing acne or tired eyes in your reflection. However, when you consider the fast pace of life, and the stresses and strains of being a parent or having a job, it is not hard to see why we would look a bit run down. The good news is that your skin does not have to suffer. Below, we have put together some of the best feel-good skincare tips, which will ensure your skin looks great and is healthy too when you combine with a great self tanning product.

  • Get enough sleep – Let’s start with the most important tip of them all: getting six to eight hours sleep per night. After all, if you feel tired, you are going to look tired, and those pesky under eye bags won’t go away. Sleep offers better results than any type of face cream can provide. If you struggle to get to sleep, try listening to sounds of the ocean and other types of relaxing music. You should also avoid using electronics before you go to bed, as the blue light can make it difficult for you to enjoy a restful slumber.
  • Snack on almonds – Almonds are delicious, and they are a healthy snack. The naturally sweet nut will give you super skin, as almonds are a great source of vitamin E and omega-3s, i.e. good fats, which will help to keep your skin cells healthy and plump.
  • Take a warm shower – If you are feeling a bit more stressed than usual, give yourself an extra five minutes in the shower. Not only will this help you to relax, but a warm shower will open up your pores, making it the best place to watch your face.
  • Exfoliate – A good scrub-down is the perfect way to brighten up your complexion and stop it from looking so dull. Choose a face scrub that has round beads, as they will slough off dead skin cells, leaving you with radiant skin underneath. You should not exfoliate too much, as it can cause irritation. Stick to once every two weeks.
  • Mist yourself – Mists have become so popular over the past few years, and it is not difficult to see why. Not only do they keep your skin moisturised, but mists feel great on your skin, and they don’t mess up your makeup either.
  • Have a cup of green tea – There are many benefits associated with drinking green tea, including the fact that it will do wonders for your complexion. Green tea can also assist with anti ageing.
  • Give yourself a facial – You don’t need to spend a fortune to have a facial. In fact, you can make your own. There are plenty of different recipes on the Internet for making your own facial. Plus, using natural ingredients is a lot better than some of the facial products available in-store.
  • Get hydrated – You don’t need us to tell you that drinking water is important for many reasons. However, did you know that one of these reasons is that it hydrates the skin? Drinking six to eight glasses a day is so important. If you want a bit of variation, try coconut water; not only is it naturally sweet, but it is filled to the brim with nutrients. 
  • Exercise – Now you have another reason to stop skipping Spin class: exercising is great for the skin. Not only will you get to enjoy a good workout, but also exercising delivers nutrients and oxygen to the skin. Of course, you don’t need to go to the gym or take a spin class if you don’t want to. There are plenty of other ways to exercise, for example, why not take a dance class?
  • Eat dark chocolate – You will see a lot of articles online that tell you to stop eating chocolate in order to prevent acne. However, there is no scientific research to back this up, and dark chocolate can actually be beneficial. Not only will eating a small piece of dark chocolate make you feel happy and satisfied, but also dark chocolate is filled with antioxidants that help to protect your skin.
  • Use a pore strip – Pore strips have become very popular over the last few years, and it is a good idea to use them at least once a week, especially if you have open pores that seem to trap a lot of dirt.
  • Wear sunscreen – Wearing sunscreen is one of the most important things to do if you are to protect your skin. Sun can impact our skin even when the weather is cold, as the UV rays still make their way through. Not only will wearing sunscreen make you feel better now, but also it will protect your skin for years and years to come, ensuring you do not suffer from sunburn, wrinkles, or skin cancer. And, you need to avoid tanning beds like the plague! 
  • Massage in your moisturiser – Don’t dab on your face cream. Instead, you should gently massage the cream into your skin in a circular motion. You should also adopt this approach when you use face wash. It is beneficial because it kicks your circulation into high gear too.
  • Snack on citrus fruit – Last but not least, citrus fruits are great for the skin. Foods that are rich in Vitamin C like oranges can help to prevent wrinkles. Lemons are also extremely beneficial, as they support your kidneys and liver, and there is an evident connection between healthy organs and healthy skin.

Secret tips for the perfect tan

Let’s finish by giving you some secret tips on achieving the perfect fake tan while tanning from home.

  • It is best to do any hair removal 24 hours before you start the tanning process. Why? Because fake tan is prone to sticking to loosened pores. This is how you can end up with dark spots on your skin. This can make your tan look patchy. 
  • Once the tan has developed and you wash it off, keep the water a bit cooler than you would usually do and avoid the temptation to use soap or scrubs. This can cause your tan to fade. Simply rinse until the water becomes clear. 
  • It is advisable to apply your tan in the evening, allowing it to develop overnight. This is going to give you the best amount of time to ensure the tan develops properly. Most tans are going to need at least four hours.
  • Make sure the fake tan dries fully before you get dressed. When you do get dressed, stick to something that is dark and loose. This will ensure it does not show any marks or rub against your skin. 
  • Do not apply perfume or deodorant prior to tanning or while it is developing. This can stop the tan from adhering to your skin. In some cases, it can even turn the product green. Nevertheless, if you do notice any green marks, don’t panic. This will wash off. 

If you follow the advice given in this article you should have no problem achieving a gorgeous glow. It’s important to gradually work up to a shade that is suitable for your skin. But before application, make sure you exfoliate and moisturise. You can then begin by applying your fake tan from your feet and working your way up. It’s as easy as that.

I hope this article was helpful for you.  If you have any additional questions, feel free to reach out to me directly - [email protected].

Grant

Grant Kantsios

Sunless tanning business & marketing coach

Hey everyone!  My name is Grant and I've been in the sunless tanning industry for over 9 years.  I started in the industry working for Sjolie Sunless, one of the largest companies in the sunless tanning industry.  Since then, I've had a passion for helping sunless tanning business owners through my work at happytans, with the happytans podcast and website builder. In addition, I created Sunless Evolution with world-renowned spray tan artist Jimmy Coco, who sprays A-list celebrities like the Kardashians and Ashley Graham.

Disclosure: Some of these are affiliate links, and at no additional cost to you, I’ll earn a commission if you decide to make a purchase. I do have experience with each of the products or services listed below so I feel fully comfortable recommending them. Please do not spend any money on the products unless you feel you need them to achieve your goals. It turns out a lot of the things I use are free so you should be able to do the same.

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We built our site with Happy Tans back in summer of 2021 and have now gone through several iterations with Grant and Gary. Their response time is truly second to none. More recently, I was so thankful for Grant and Gary going above and beyond for us after I was clicking around too much in Google Domains and inadvertently made our site go down. Even though this was self inflicted, they came to the rescue quickly!

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Happy Tans blew my expectations out of the water! From the very start, all my questions were answered in detail to make the daunting task of starting a website actually to be not that daunting at all...thanks to Happy Tans! Grant started me off with all the info I needed. The video chat and tutorials are an really excellent feature. Pricing was transparent, no hidden fees. Gary was my direct contact for design and he went above and beyond. I submitted everything right before the Holiday's since I had a little down time and did not expect them to be as fast as they were during that time. I am forever grateful. Did I mention my website is GORGEOUS?! Thank you so very much Happy Tans! Highly recommend to anyone in the biz.

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I cancled my Wix subscription when I came across Happy Tans. I knew the importance of my business website and had the vision of what I wanted to create and portray. However, every time I sat down to construct it - I was overwhelmed - I had vision but lacked the tech skills and precision to execute the site the way I wanted it. I had to stop wasting precious time and energy agonizing over this crucial task in my business. I knew hiring Happy Tans was the solution to this. The price point is incredible for what you receive. My website is absolutely gorgeous and my vision was brought to life. Gary was so easy and pleasant to work with and very gracious about any edits I needed to make.Thank you, Happy Tans!

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I am thrilled to have a new, improved website from the wonderful folks at Happy Tans! The process was made very easy for me by a well informed staff whose goal is to see that my business is represented online in the best light possible. My overall experience with Happy Tans was positive at each step, communication was timely and thorough, and my website is exactly what I wanted and needed for my clients. I was in great hands with Happy Tans and I highly recommend this wonderful business for quality online representation as well as the information they share with business owners to navigate online presence to increase success.

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WOW Grant & Gary and his team are amazing ! I was so impressed with the Instagram live I watched with Grant through my network group both with Audrey Lyons W/ Salty Beach and Emily Scott with Bronze Palms and knowing how successful they are and they have Grant in their circle and hearing how Grant knows our sunless industry very well, I saw he knew our focus and need, I knew I was in good hands to make the jump to finally pay the money to "Game Change" my website going from a brochure website that looked "just ok" to having a professional website that is working for me. I am so excited to watch it work and show results. Happy Tans has a great team who is very Prompt and knowledgeable, and we are lucky to have them in our industry

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Happy Tans is simply the best! Our website they created is user friendly and beautiful! Excellent customer service and really enjoyed working with Happy Tans!

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Been with Happy Tans for several years now.. They’ve always been there when I need them.. updates, links, questions, troubleshooting.. whatever it may be. As a small business owner, it’s a big relief to be able to put one vital portion of your business into someone’s hands knowing you can trust them entirely. Not only represent you but to be there for you when you you need them. Highly recommend!

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Happy Tans has been so helpful and amazing. I love my website. Gary from the support team, is very responsive and is always eager to help with any changes I may have for my site. The whole process has been seamless and stress free :)

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I am so happy with happytans! My website came together beautifully, and the process was so easy! Anytime I have a question or a change I want to make, I get response quickly! I am now searchable and booking so many more clients!

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There is so much to say about Grant. He has and still is on top of all my updates with our website. I never have too worry if something is added or removed. I’m very grateful for his expertise and professionalism. Thank you Grant for helping me grow my business.

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Happy Tans is AMAZING! I absolutely love working with Happy Tans, their website builder is very simple to use and has all of the assistance you need, Grant and his team are so helpful and have timely responses to any questions I have. Being able to be found on GOOGLE was huge for my business too! Every time a client tells me they googled me I am thankful for them because I don't have the time or know how to make this happens! It's having a team working around the clock to make my business thrive!

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I have had the best experience with Happy Tans, especially Gary. He has proven to be quick and efficient when I always throw changes at him. I am always getting compliments on my website from clients with how beautiful and easy to navigate it is.

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Happy Tans is amazing. My website is fantastic and the customer service is top notch! My website is now on the first page of Google after a search thanks to their SEO optimization, too. As a result, business is booming!

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Happy Tans for the Win!!!

Where to even begin?! Happy Tans is incredible. They are extremely helpful, patient(I ask a lot of questions, ha!) and fast with responding! They know what their doing and their fast at doing it! Since hiring Happy Tans to help me build my website, my business has grown in a major way! I get compliments on the site all the time. My Google views are up to about 3600 views a week. Happy Tans if affordable and worth every penny. If you want to take your business to new heights, hire Happy Tans. You won’t regret it!

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I have had my sunless business for a few years and created my own website. I wanted to have more exposure and SEO and that's when I found Happy Tans! Grant and the gang revamped my website in early 2022 and I have had much more NEW business since then. So easy to work with! If there are any changes to it, I just email them over and they are updated almost immediately. I look forward to my business to continue to grow and I have Happy Tans to thank! Denise- Owner/Nash Tans

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So many good things to say about Happytans! Grant and his team are amazing! Gary was so patient with me. No matter how many times I changed my mind during the design phase, Gary would politely go with the flow to change things a million times until I was happy. Both Grant and Gary are personable, professional and quick to respond to requests. I love my website and I'm extremely glad to have Happytans play one of the most important roles in supporting my business! Thanks for making my website transition experience seamless!

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Brittany Jones

Wow, what an incredible experience

Wow, what an incredible experience from start to finish. As soon as I signed up for happytans I had step-by-step videos explaining how to access every little detail of the website which was so helpful. I chose the option of having my website for me and I’m so glad I did. I had a vision in mind and Happytans brought that to life for me. I had the pleasure of working with Gary who was so great and patient with me and all of my small details. I am so grateful that I made the switch to happytans! Thanks for everything, Grant + Gary!!

Athena V
Athena V

I am so Grateful for Happy Tans

I am so Grateful for Happy Tans! They have been such a huge help to my business. The podcasts have been a great tool for learning so much about the business as well as learning more about fellow artist. Their website platform is Fantastic. I LOVE it! I am far from tech savvy and Happy tans has been a god send to simplify this for me. They always provide top notch customer service. Anytime I have reached out for assistance they are always there to help, always pleasant and always prompt on the response.

Bronze Palms Airbrush Spray Ta
Bronze Palms Airbrush Spray Ta

You had me at "drag and drop"

I have used almost every type of website builder (Go Daddy, Shopify, Wix, WordPress) and when you limit cost, the quality goes with it; some were so difficult to create on and modify. But NOT HappyTans. It is so quick to update and whenever I had questions, the team got back to me in under 24 hours with a clear answer (most times a video to show me how it's done). They also offer a done-for-you option where you can get the website done by them, but I felt comfortable modifying and building in platform. The price is a nonnegotiable as well; you'll pay this cost almost everywhere you go for a website that has quality BUT you won't get this level of support without hiring a web developer to do the tasks for you. I sing the Happy Tans praises all day and love referring other tanners to Grant and his team. Not to mention, this website makes me money; my clients tell me so during their appointments. Thanks for creating such an awesome, user friendly website platform.

Melanie Plotner
Melanie Plotner

Don’t hesitate, get a website with happytans!!

I was totally blown away by my website generated by Happy Tans! The photos, colors, fonts, everything is BEAUTIFUL! I filled out a questionnaire about my business, gave them the color hex codes I wanted to use and they made my website BLOOM. I was so excited that I had to show it off to everyone. I’m so proud to say that this website is mine. The entire process was very easy and detailed. Grant and his team are amazing and I highly recommend them!!

Rebecca Matthews
Rebecca Matthews

Just do it!

I’m not even sure where to start because there’s so much I’d like to say about Happy Tans but the one thing that I’d really like you to know is that if you are sitting on the fence about Whether or not you should sign up, don’t waste another minute and just do it!!!!! I wasted almost 2 years trying different things, wasting time and money when I should have just signed up with them from the beginning! They took my worries of trying to build a website that was functional and did it all for me. Anytime I need to add or change something,Gary is right there to help! Anytime I need anything else Grant is a phone call away! They make it personable,I’m not just a number to them. Did I mention my website is awesome?!

Jennifer Lampton
Jennifer Lampton

Happytans Gets It!

I’ve been using happytans for several years and I can honestly say my website has played a HUGE role in building my business. I have new clients frequently comment on how professional my site looks and how easy it is to maneuver around in it. I love the ease of being able to make changes at any time and if I do run into a challenge, customer service always responds back in a timely manner. Since happytans is geared toward the sunless tanning industry they get it and know exactly what I need. Highly recommend!

Michelle Black
Michelle Black

I have had an excellent experience with…

I have had an excellent experience with Grant and Happy Tans. The customer service alone from day 1 has been outstanding. I appreciate the professionalism, attention to detail and patience through this 2 1/2 years of having my website! My website is perfect! Grant is superb!

Gini Pritchett
Gini Pritchett

Great Bang for Your Buck

I’ll be honest…I’m very frugal and was reluctant to upgrade to Happy Tans. I wasn’t sure the investment would be worth it….boy, was I wrong! My business volume has *doubled* since I hired Grant & his team to re-work my website. Overall, this service has been one of the best “bang for the buck” for my business!

Chandra Warmoth
Chandra Warmoth

10/10 Would recommend!

I'm so glad I trusted HappyTans with my website! Grant patiently answered all of my nine million questions (I am not good with computers) and helped me build exactly what I was looking for. It has added something that I had no idea my small business really needed!

Danelle Green
Danelle Green

Great service

I had a rocky start at first with my email getting missed but Grant absolutely made up for it and even helped to create my site due to the mixup! Customer service is great and the website is beautiful and easy to customize with the builder. I highly recommend Happy Tans!

Kristy Scott
Kristy Scott

I LOVE my Happy Tans website!!

I LOVE my Happy Tans website!!! Their team redesigned my existing website and its AMAZING!!! It's so pretty now and pleasing to the eye! Love it! If you're on the fence on going with Happy Tan, DO IT! You'll be oh so happy you did!!! They get 10 stars in my book!

Tammy crowder
Tammy crowder

Why I chose Happy Tans for my website

Why I chose Happy Tans for my website. I wanted a website for my business that was easy to build . I wanted great customer service if I had a issue with building my site . I found Happy Tans to be extremely helpful and they were there every step of the way . The content was easy to follow and saved me time and money . They have great prices and it easy to understand. Thank you so much for my amazing website.