This may shock your socks off, but if you’re not taking advantage of email marketing you’re leaving money on the table! What do I mean by that? It’s said that 60% of consumers are likely to purchase through email promotions, while only around 12% are likely to purchase through social media. Which means, having that “buy” button on your socials may be beneficial, but it’s still not as effective as sliding into people’s email inboxes. One thing that all business owners have in common: they want to make more money than they currently are. Do you want to make more money in your beauty biz? Of course you do! Money equals freedom, financially and otherwise. You may have read all of that and thought to yourself, “well I do send out emails for my business.” If you do, give yourself a round of applause. But, I must ask you one question; how are you using email marketing? In order to get the best results possible from implementing an email marketing strategy, you can’t leave out the strategy. This means, you  don’t just send out an email willy-nilly a few times a year when you’re running a promotion.

One thing that I have learned to be true is that email marketing will change your life and your business. It’s one of the easiest and quickest things I have implemented into my own business on a consistent basis. It’s hands down the number one aspect that has made a massive difference in the amount of sales I bring in and the quality of the relationships I have with clients.

Have you ever heard the phrase – “The money is in the mailbox?.”  What we know for sure when it comes to email marketing, is that the people who join your email list are already a fan of yours. They are already paying attention to your content and offers and are interested in learning more. By joining your mailing list, they are essentially telling you, “Hey! I like what you’re doing and I want you to tell me more about it!” Going into those emails and focusing on nurturing a connection and building a relationship that fosters trust is where the money is made!

So, how do you actually go about nurturing and growing a connection that leads to sales:

Relate with Stories

Stories build connections. Point blank. Storytelling should be at the forefront of your marketing strategy when it comes to creating content because purchasing decisions come down to emotional urges and storytelling cultivates emotional connection. The stories you share in your email newsletters should have something to do with WHO YOU ARE! It doesn’t even necessarily have to be something that is business or spray tan related. You’re a business owner, but you’re also a human, so make sure you communicate quirky facts about yourself.  Do you like red wine? Are you obsessed with the show Friends and every Thursday tan-day you make sure to watch reruns while you marinate in your fresh glow? Cool! Talk about it in your emails. These are super simple, random facts, but when a fellow wine-lover reads your emails, they’re going to think to themselves, “wow, I’m just like her!” Storytelling helps you relate on a different level and  is a huge aspect to the beginning of building a relationship with the people you serve.

Talk About your WHY

When you’re first starting your business, you tend to have a specific motivation behind what you’re doing. There’s a reason why you’re passionate about your work and why you’ve decided to jump into this crazy thing called, “entrepreneurship.” This reason is your “why.” Maybe your “why” has to do with wanting to provide a better life for your children. Maybe it has to do with having the opportunity to travel the world and impact lives while you do it. Whatever it is that drives you to keep going every single day, even on those days when you question if you made the right decision to go into business for yourself in the first place, share that with the people in your email list. Using email newsletters to talk about where your passion stems from and why what you’re doing is SO much more than just spray tanning, will make all the difference in how people view you and your business.

Communicate With Emotion

As we talked about earlier, purchasing decisions are made based on emotional urges. That’s a very important piece of information because this is what will determine what you include in the content of your emails. This content should trigger some sort of emotion in your readers whether it be, happiness, excitement, sadness, anger, surprise, etc. When your readers feel an emotional connection with the stories you share through your email newsletters, it allows you to cultivate that know-like-trust factor, which is essentially the foundation to making sales through your marketing. People want to buy from people and the core to being a human being, is connection. The fact of the matter is that content that creates an emotional response will also have a much better conversion rate. We all want to feel seen and understood. Although you may think you’re just offering a spray tan service, the reality is that you’re solving someone’s problem and that problem is probably far more deep than just giving them a sunless tan. Effectively using  your humanism and communicating how your service solves that person’s problem is a secret weapon when it comes to selling through email.

Implementing these few tips into your email marketing strategy and staying consistent with sending these types of emails will allow you to see more of the results that you’ve been hoping for. Not to mention, if you haven’t even jumped into your email marketing journey, it’s super easy to get up and running with a plethora of different platforms to choose from, some of which you can use without spending any money. Luckily, I have a few affiliate codes to share with you for the platforms we currently use for Spray Tan Class and X-TAN! For Spray Tan Class we use Kajabi and you can access my affiliate code here. As for X-TAN, we use Flodesk and with the use of my affiliate code you can receive 50% off your first year. I also discuss email newsletter marketing in more depth on our Spray Tan Class Youtube Channel, so feel free to check that out and don’t forget to subscribe for more beauty business tips!

Xoxo,

Kelly

Kelly Callaghan is a corporate dropout turned beauty business CEO. Kelly started her entrepreneurial journey seven years ago with the last $2,000 in her bank account and a huge vision to succeed. Since then, she’s been able to grow her small mobile spray tan business into a half-a-million-dollar international business. Kelly lives for sharing her knowledge to other beauty business owners so they, too, can have more income and gain more freedom. She is the owner of the only internationally accredited spray tan training business, Spray Tan Class as well as X-Tan Sunless, the one-stop-shop for the best in premium quality sunless tanning products.

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Ann Moore
Ann Moore

Left us a 5 star review

Ann Moore
Ann Moore

You won't regret it!

My biggest advice if you are deciding DIY versus Happytans to create your website is to just have them do it! I attempted DIY first but honestly it took so much time and there was definitely a learning curve. With that being said, once I threw in the towel and upgraded for them to take care of creating my website, they did not disappoint! Gary did a wonderful job and kept in good communication with me throughout the entire process. I know that this is definitely a great investment for my business. It is evident that the Happytans company takes pride in the services they provide. Grant and Gary truly care about your business success! Thank you again!

Sierra Fredrickson
Sierra Fredrickson

Grant and Gary made the website…

Grant and Gary made the website building experience so easy! They were very responsive and helpful at every step of the way and created a beautiful site for my business. I highly recommend Happy Tans to anyone looking for amazing site for their spray tan business!!!

Angela Keller
Angela Keller

Amazing customer service and support!

Happy Tans made building my website so easy. They have great tutorial videos, and on the few occasions that I couldn’t figure something out, they responded quickly to my emails. I highly recommend them if you’re wanting to create a website for your tanning business!

Mary
Mary

Highly recommend!!!

My website game has completely transformed and the SEO help has helped my business so much!!! Customer service is phenomenal and I can't recommend them enough!!

Gina Opatovsky
Gina Opatovsky

Don’t even think twice… just do it!!!

Happy Tans made me a beautiful website. It was an easy process that I expected to be painful because web building is not even in my vocabulary! Their knowledge and expertise enabled me to focus on growing my business and not lose precious time on web development. Thank you!!! I am so proud to share my website!

Linda Shirley
Linda Shirley

Absolutely faultless process

Absolutely faultless process, love my new website. Gary and Grant are really helpful and professional. Bookings from website have definitely improved in just a week of launching. Definitely one happy customer ❤️ Thank you so much Linda Shirley FakeAway Tanning

Julie Niyaz
Julie Niyaz

Grant and Gary have been very helpful…

Grant and Gary have been very helpful and accommodating throughout the process. Thanks for all your help!

Rachel Tyson
Rachel Tyson

Look NO Further

Grant and Gary are great to work with. They took my vision for my website and exceeded my expectations when bringing it to life! Communication was great the entire process: when emailing them with changes, it was completed promptly, and we launched on schedule to coordinate with my second location. I have 2 different websites with Happy Tans and continue to refer everyone!

Maria Black
Maria Black

I am beyond thrilled with my new…

I am beyond thrilled with my new website created by Happy Tans! The whole process was so great and they did everything I asked. I didn’t have to worry about a thing. I absolutely would recommend them to anyone!

Ceci Roman
Ceci Roman

Customer Service and Support

We built our site with Happy Tans back in summer of 2021 and have now gone through several iterations with Grant and Gary. Their response time is truly second to none. More recently, I was so thankful for Grant and Gary going above and beyond for us after I was clicking around too much in Google Domains and inadvertently made our site go down. Even though this was self inflicted, they came to the rescue quickly!

Lauren Abrams Spray Tans by La
Lauren Abrams Spray Tans by La

I am melting over my website!

Happy Tans blew my expectations out of the water! From the very start, all my questions were answered in detail to make the daunting task of starting a website actually to be not that daunting at all...thanks to Happy Tans! Grant started me off with all the info I needed. The video chat and tutorials are an really excellent feature. Pricing was transparent, no hidden fees. Gary was my direct contact for design and he went above and beyond. I submitted everything right before the Holiday's since I had a little down time and did not expect them to be as fast as they were during that time. I am forever grateful. Did I mention my website is GORGEOUS?! Thank you so very much Happy Tans! Highly recommend to anyone in the biz.

Mandy Langon
Mandy Langon

I love my new website !

They had great communication and response times. My website is everything I wanted and they turned my vision into reality. I 10/10 recommend!

Regina Garcia
Regina Garcia

I would absolutely 10/10 recommend…

I would absolutely 10/10 recommend Happy Tans and their expertise to build a website. I have no experience in this area and they walked me through each step. Never once did they make me feel rushed even after asking the same question 10 times. Very personable and professional. Now that my site is up and running they are still a email or phone call away if I need anything at all. If your looking for someone to guide you and very knowledgeable Happy Tans will not disappoint!

simona vega
simona vega

Thank you so much for my website I love…

Thank you so much for my website I love it. I had a great experience with Happy Tans team. Highly recommended to anyone!

Tressa Jeffreys
Tressa Jeffreys

Happy Tans was amazing to work with

Happy Tans was amazing to work with! Gary was super patient in making multiple changes for me while setting up my website. The turn around is much quicker than I expected and their passion shows through their work!

Hannah Borrie
Hannah Borrie

I can not say enough about grant and…

I can not say enough about grant and his team.I had happy tans build my website almost 4 years ago and within a few months, I was the first spray tan salon to pop up on Google in my area. It was definitely a pivotal point in the growth my business and clientele. And over the years one of the main things I hear all my clients say is that they loved the professionalism of my website and that’s why they chose to book with me. Grant has been by my side ever cents as I grew my business and rebranded. Grant helped change my website and update it multiple times. He is so kind I can reach out to him and he personally gets back to me within a day, he has now designed many websites for my friends in the beauty industry, and as even now designing a website for my husband’s construction business.I’m forever great full for happy tans they are stuck with me for life!

Ducote Lane Studio LLC
Ducote Lane Studio LLC

The Happytans team listened and…

The Happytans team listened and implemented everything I had in visioned for my website. They have Excellent customer service. I highly recommend Happytans!

Veronica Flores
Veronica Flores

The entire happytans team was phenomenal!

The entire team was phenomenal! Gary always answered any questions or concerns and gave me great ideas. Very smooth process. I’m extremely happy with the end result.

Ana Hoang
Ana Hoang

The best !!

I strongly recommend Happy Tans. Grant and Gary are the best. I have been with happy tans for over 3 years now, not only did they do an amazing job designing my websites, but they also provide me with ongoing support. Every time I need assistance with something related to my website not only are they fast to respond but fast to help! I’m so happy to have them running my website it’s such an important part of my business. I’m glad to have such amazing support! Thank you Gary & Grant for being the best and always keeping my website up to date.

Wendy DelRio
Wendy DelRio

Hype For Happy Tans

Happy Tans created a beautiful website for our new business. I'm so glad that I chose to have them build it for us rather than try to build it on our own! They helped guide us step by step through the process of getting the site live. Even after the website was finished, they continued to help and answer questions. The customer service is absolutely the best there is! Gary is super patient and able to understand what was needed even when we were not sure ourselves! The best part is that they know the beauty biz. They are working with businesses just like yours and can offer insights in a way that other website builders can't. I 100% recommend Happy Tans!

Marnie Larkin
Marnie Larkin

Super helpful

Super knowledgeable, patient (as I had a lot of questions) and response time is incredibly quick! Fantastic experience - truly!!!

Jillian Walsh
Jillian Walsh

Beautiful work by caring friendly people!

I cancled my Wix subscription when I came across Happy Tans. I knew the importance of my business website and had the vision of what I wanted to create and portray. However, every time I sat down to construct it - I was overwhelmed - I had vision but lacked the tech skills and precision to execute the site the way I wanted it. I had to stop wasting precious time and energy agonizing over this crucial task in my business. I knew hiring Happy Tans was the solution to this. The price point is incredible for what you receive. My website is absolutely gorgeous and my vision was brought to life. Gary was so easy and pleasant to work with and very gracious about any edits I needed to make.Thank you, Happy Tans!

Patsy Anderson
Patsy Anderson

Gulf Coast Tans By Patsy recommendation

I am thrilled to have a new, improved website from the wonderful folks at Happy Tans! The process was made very easy for me by a well informed staff whose goal is to see that my business is represented online in the best light possible. My overall experience with Happy Tans was positive at each step, communication was timely and thorough, and my website is exactly what I wanted and needed for my clients. I was in great hands with Happy Tans and I highly recommend this wonderful business for quality online representation as well as the information they share with business owners to navigate online presence to increase success.

Kimberly Boal
Kimberly Boal

WOW Grant & Gary and Happy Tans Team

WOW Grant & Gary and his team are amazing ! I was so impressed with the Instagram live I watched with Grant through my network group both with Audrey Lyons W/ Salty Beach and Emily Scott with Bronze Palms and knowing how successful they are and they have Grant in their circle and hearing how Grant knows our sunless industry very well, I saw he knew our focus and need, I knew I was in good hands to make the jump to finally pay the money to "Game Change" my website going from a brochure website that looked "just ok" to having a professional website that is working for me. I am so excited to watch it work and show results. Happy Tans has a great team who is very Prompt and knowledgeable, and we are lucky to have them in our industry

Maple Ament
Maple Ament

Happy Tans is simply the best

Happy Tans is simply the best! Our website they created is user friendly and beautiful! Excellent customer service and really enjoyed working with Happy Tans!

Ashley Sedberry
Ashley Sedberry

I love HappyTans

I love HappyTans! It is so user friendly and has been easy to set up from the beginning. I tried other websites and was just unable to create something as beautiful and professional as I have been with HappyTans. The customer service is excellent and they are so fast to answer your questions! Definitely recommend!

Emily Nelson
Emily Nelson

Can trust with such a vital part of your business

Been with Happy Tans for several years now.. They’ve always been there when I need them.. updates, links, questions, troubleshooting.. whatever it may be. As a small business owner, it’s a big relief to be able to put one vital portion of your business into someone’s hands knowing you can trust them entirely. Not only represent you but to be there for you when you you need them. Highly recommend!

Brittni Farnham
Brittni Farnham

Happy Tans has been so helpful and…

Happy Tans has been so helpful and amazing. I love my website. Gary from the support team, is very responsive and is always eager to help with any changes I may have for my site. The whole process has been seamless and stress free :)

Brittany
Brittany

I am so happy with happytans

I am so happy with happytans! My website came together beautifully, and the process was so easy! Anytime I have a question or a change I want to make, I get response quickly! I am now searchable and booking so many more clients!

Keli Degenstein
Keli Degenstein

There is so much to say about Grant

There is so much to say about Grant. He has and still is on top of all my updates with our website. I never have too worry if something is added or removed. I’m very grateful for his expertise and professionalism. Thank you Grant for helping me grow my business.

Beach Bronzed by Kara Hardy
Beach Bronzed by Kara Hardy

Happy Tans is AMAZING

Happy Tans is AMAZING! I absolutely love working with Happy Tans, their website builder is very simple to use and has all of the assistance you need, Grant and his team are so helpful and have timely responses to any questions I have. Being able to be found on GOOGLE was huge for my business too! Every time a client tells me they googled me I am thankful for them because I don't have the time or know how to make this happens! It's having a team working around the clock to make my business thrive!

Nicole Fleming
Nicole Fleming

10/10 highly recommend

I have had the best experience with Happy Tans, especially Gary. He has proven to be quick and efficient when I always throw changes at him. I am always getting compliments on my website from clients with how beautiful and easy to navigate it is.

Lizz Schmitz
Lizz Schmitz

Happy Tans is amazing

Happy Tans is amazing. My website is fantastic and the customer service is top notch! My website is now on the first page of Google after a search thanks to their SEO optimization, too. As a result, business is booming!

Chelsea Whipple
Chelsea Whipple

Happy Tans for the Win!!!

Where to even begin?! Happy Tans is incredible. They are extremely helpful, patient(I ask a lot of questions, ha!) and fast with responding! They know what their doing and their fast at doing it! Since hiring Happy Tans to help me build my website, my business has grown in a major way! I get compliments on the site all the time. My Google views are up to about 3600 views a week. Happy Tans if affordable and worth every penny. If you want to take your business to new heights, hire Happy Tans. You won’t regret it!

Denise
Denise

Love my Happy Tans website!

I have had my sunless business for a few years and created my own website. I wanted to have more exposure and SEO and that's when I found Happy Tans! Grant and the gang revamped my website in early 2022 and I have had much more NEW business since then. So easy to work with! If there are any changes to it, I just email them over and they are updated almost immediately. I look forward to my business to continue to grow and I have Happy Tans to thank! Denise- Owner/Nash Tans

Allison Hartz
Allison Hartz

Best Experience and Decision!

So many good things to say about Happytans! Grant and his team are amazing! Gary was so patient with me. No matter how many times I changed my mind during the design phase, Gary would politely go with the flow to change things a million times until I was happy. Both Grant and Gary are personable, professional and quick to respond to requests. I love my website and I'm extremely glad to have Happytans play one of the most important roles in supporting my business! Thanks for making my website transition experience seamless!

Brittany Jones
Brittany Jones

Wow, what an incredible experience

Wow, what an incredible experience from start to finish. As soon as I signed up for happytans I had step-by-step videos explaining how to access every little detail of the website which was so helpful. I chose the option of having my website for me and I’m so glad I did. I had a vision in mind and Happytans brought that to life for me. I had the pleasure of working with Gary who was so great and patient with me and all of my small details. I am so grateful that I made the switch to happytans! Thanks for everything, Grant + Gary!!

Athena V
Athena V

I am so Grateful for Happy Tans

I am so Grateful for Happy Tans! They have been such a huge help to my business. The podcasts have been a great tool for learning so much about the business as well as learning more about fellow artist. Their website platform is Fantastic. I LOVE it! I am far from tech savvy and Happy tans has been a god send to simplify this for me. They always provide top notch customer service. Anytime I have reached out for assistance they are always there to help, always pleasant and always prompt on the response.

Bronze Palms Airbrush Spray Ta
Bronze Palms Airbrush Spray Ta

You had me at "drag and drop"

I have used almost every type of website builder (Go Daddy, Shopify, Wix, WordPress) and when you limit cost, the quality goes with it; some were so difficult to create on and modify. But NOT HappyTans. It is so quick to update and whenever I had questions, the team got back to me in under 24 hours with a clear answer (most times a video to show me how it's done). They also offer a done-for-you option where you can get the website done by them, but I felt comfortable modifying and building in platform. The price is a nonnegotiable as well; you'll pay this cost almost everywhere you go for a website that has quality BUT you won't get this level of support without hiring a web developer to do the tasks for you. I sing the Happy Tans praises all day and love referring other tanners to Grant and his team. Not to mention, this website makes me money; my clients tell me so during their appointments. Thanks for creating such an awesome, user friendly website platform.

Melanie Plotner
Melanie Plotner

Don’t hesitate, get a website with happytans!!

I was totally blown away by my website generated by Happy Tans! The photos, colors, fonts, everything is BEAUTIFUL! I filled out a questionnaire about my business, gave them the color hex codes I wanted to use and they made my website BLOOM. I was so excited that I had to show it off to everyone. I’m so proud to say that this website is mine. The entire process was very easy and detailed. Grant and his team are amazing and I highly recommend them!!

Rebecca Matthews
Rebecca Matthews

Just do it!

I’m not even sure where to start because there’s so much I’d like to say about Happy Tans but the one thing that I’d really like you to know is that if you are sitting on the fence about Whether or not you should sign up, don’t waste another minute and just do it!!!!! I wasted almost 2 years trying different things, wasting time and money when I should have just signed up with them from the beginning! They took my worries of trying to build a website that was functional and did it all for me. Anytime I need to add or change something,Gary is right there to help! Anytime I need anything else Grant is a phone call away! They make it personable,I’m not just a number to them. Did I mention my website is awesome?!

Jennifer Lampton
Jennifer Lampton

Happytans Gets It!

I’ve been using happytans for several years and I can honestly say my website has played a HUGE role in building my business. I have new clients frequently comment on how professional my site looks and how easy it is to maneuver around in it. I love the ease of being able to make changes at any time and if I do run into a challenge, customer service always responds back in a timely manner. Since happytans is geared toward the sunless tanning industry they get it and know exactly what I need. Highly recommend!

Michelle Black
Michelle Black

I have had an excellent experience with…

I have had an excellent experience with Grant and Happy Tans. The customer service alone from day 1 has been outstanding. I appreciate the professionalism, attention to detail and patience through this 2 1/2 years of having my website! My website is perfect! Grant is superb!

Gini Pritchett
Gini Pritchett

Great Bang for Your Buck

I’ll be honest…I’m very frugal and was reluctant to upgrade to Happy Tans. I wasn’t sure the investment would be worth it….boy, was I wrong! My business volume has *doubled* since I hired Grant & his team to re-work my website. Overall, this service has been one of the best “bang for the buck” for my business!

Chandra Warmoth
Chandra Warmoth

10/10 Would recommend!

I'm so glad I trusted HappyTans with my website! Grant patiently answered all of my nine million questions (I am not good with computers) and helped me build exactly what I was looking for. It has added something that I had no idea my small business really needed!

Danelle Green
Danelle Green

Great service

I had a rocky start at first with my email getting missed but Grant absolutely made up for it and even helped to create my site due to the mixup! Customer service is great and the website is beautiful and easy to customize with the builder. I highly recommend Happy Tans!

Kristy Scott
Kristy Scott

I LOVE my Happy Tans website!!

I LOVE my Happy Tans website!!! Their team redesigned my existing website and its AMAZING!!! It's so pretty now and pleasing to the eye! Love it! If you're on the fence on going with Happy Tan, DO IT! You'll be oh so happy you did!!! They get 10 stars in my book!

Tammy crowder
Tammy crowder

Why I chose Happy Tans for my website

Why I chose Happy Tans for my website. I wanted a website for my business that was easy to build . I wanted great customer service if I had a issue with building my site . I found Happy Tans to be extremely helpful and they were there every step of the way . The content was easy to follow and saved me time and money . They have great prices and it easy to understand. Thank you so much for my amazing website.