#68 - Leveraging a College Town
Jessica Gabriel is the owner of Golden Sunless Tans in Athens, GA, and has been growing her sunless tanning business for over 2 years. While traveling in California on the west coast she noticed that most people seemed to have a spray tan, which wasn’t common in her hometown of Athens.
A quick Google search led her down the path to start and open her own sunless tanning business. In this episode you will learn:
- Why finding your ideal client is important (and why YOU need to do it!)
- How to take your business from mobile to studio (if that’s your goal!)
- Why word of mouth is so powerful (and the most powerful marketing tool, ever!)
- + much more
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