In this episode of the happytans podcast, Lisa Pawlowicz, the owner of 24 Karat Glow in Northern New Jersey, shares her inspiring journey of juggling her corporate job while building her own successful spray tanning business. Lisa discusses her initial struggles with attracting clients and the tactics she used to overcome them, emphasizing the importance of implementing expert recommendations and continuously improving customer service.
She also shares the pivotal moment of opening her own salon as a testament to her clients’ love for her spray tan services. Throughout the conversation, she highlights the significance of providing exceptional customer experiences and the value of being patient and not too hard on oneself during the challenging early stages of business growth. Tune in to gain valuable insights and inspiration from Lisa’s remarkable business journey.
In this episode, you will learn about:
- Starting 24 Karat Glow and Overcoming Challenges
- Initial struggles in acquiring clients despite business setup efforts
- Use of daily Instagram posts and consistent promotion to stay top of mind
- Networking and mentorship with other spray tan artists
- Implementations of strategies from industry experts
- Customer Service and Business Growth
- + much more