Video transcript

Hey, everybody, this is Grant with happytans. Just wanted to make a quick little video about the top five reasons why you need a website for your spray tanning business. Now, obviously, there’s way more than five reasons. However, I just want to touch on the top five reasons that I came up with to why your spray tanning business needs a website. Number one, probably the most important reason out of all of them, is so your customers can find you. I get a lot of people talking about this, and the top, the best, ways to generate business and leads for your business and still, for any business, I recommend, especially for local service businesses, is the fact that they need a good and effective website in order to generate some traffic and some leads. Now, obviously, this is a long-term solution, and it does take time for you to be found online in their searches, but it is a necessary step for you to have and for you to take.

The website is your foundation. In my mind, it is the foundation of your business online, and it puts you out there so that people can find you online. Local searches are very important for businesses, because they’re more likely to turn into transactions or, in your case, for somebody to book a service. They found that a lot of people were searching online on their phones: About one in two people that search for a local service on their mobile phone are going to turn into a transaction or a customer, that day. That is important. That’s why you need to be online. That’s why you need to be able to be found; so that is the number one most important reason of why you need a website for your spray tanning business: So people can find you online. The number two reason that I wanted to give was, it gives you a chance for you to talk about the message for you and your company and your brand. Now, I’m not saying for you to sit there and talk a lot about yourself.

It’s great to have a little introduction, it’s great to have a photo to just kind of introduce yourself, because spray tanning is very intimate. However, the website should be focused on your customers and what you offer them. They might care to see, “Hey, I was certified.” That’s great, they don’t need to know your entire backstory. It’s good if you have a story to, “Hey, this is my motivation to why I got into this industry.” Of course people want to read that, and if they want to, they’ll go find it on your About page, but don’t make your website self-centric on yourself. Make it about your customers. The about page, by the way, is the number two most visited page on a website, they found in studies, so it is important to have an About page. However, make sure that the About page is about the customers and not too much about you and yourself, but more or less what you can offer to your customers.

Number three, something that is often overlooked is the fact that a website is a 24/7 marketing tool for you. It does not eat. It does not sleep. It does not drink. It doesn’t need to go to the bathroom. It doesn’t need to do anything but sit online and market for you. Now, that being said, obviously, you have Facebook, you have Twitter, you have other ways to get out there, but those require your attention … Those require more attention for you: You have to post pictures. You have to stay active. You have to be, if people message you, you got to talk back. Obviously, if somebody submits through a contact form, you have to as well. However, the website gives you a lot more ability to speak about yourself to answer these questions for people that they might be asking you about. “Hey, schedule online, go here. Hey, you have questions? Go to the frequently asked questions page, so you can go there.”

That kind of leads me into number four, the number four most important … The fourth most important reason to me is so that you can, in fact, answer the questions that your clients or potential clients might have. Now, I see a lot of websites, obviously, they have the FAQ page, they have the pre-tan and post-tan care pages, which I do recommend through my happytans service. We have those default pages set up, but another thing that you can do is, to take that a step further, is to answer these questions in a longer form in a blog post; so, any other questions that people ask, any other ones that you answer in a frequently asked question, can easily be turned into a blog post. If you think about taking one of those questions and turning them into a longer form, answer, a response, like, “Am I going to turn orange?” Everybody has that question. Everybody has that in their frequently asked questions. Everybody answers the same way. “No, you’re not. We have, we use the best quality solution,” so on and so forth.

Why not write a blog post that explains why somebody would turn orange in the first place? If you go ahead and answer that question and tell the person, “Hey, look, we understand that you turn orange, or somebody turns orange, or it has a connotation, the spray tan has a connotation that I might turn orange. These are the reasons why you turn orange, X, Y, Z. This is why you will not turn orange with us, A, B, C,” so you have the chance to answer that. You could take any other questions from your FAQ and turn that into a long post, so, “What should I do before my tan?” “What should I do after my tan?” “How do I maintain my tan?” “What types of products do you use?” “Why do you use these products,” so on and so forth. Obviously, I’m not going to go beat that thing, talk about it too much, but you understand what I’m saying: That you have a great opportunity here to explain yourself to talk about, answer all these questions, essentially, is what you want to do on a blog.

I don’t see a lot of businesses doing that. I think it’s still a huge opportunity for you to do that and get more exposure for yourself and your brand and to speak it in the way that you do. I don’t think people need to go look at what other people are doing. Talk as you, because it’s your business, your message. Everybody’s a little bit different, and that’s what makes you unique, and that is what makes you successful, and last but not least, the number five reason is the fact that it makes you look a lot more professional. I’ve seen a lot of websites in the spray tanning industry, some good, some bad, but the thing that have a website is a lot, makes you look a lot more professional as a business. If I’m looking for a business nowadays and they don’t have a website, me personally, because I’m in the web industry, no way I’m going to contact them. Obviously, it’ll be a little bit different from person to person, but having a nice, professional website really speaks to the potential customer.

It shows that you’re professional. It shows that you care. It shows that you invested in your business. That means a lot. These free websites and stuff can be great. It’s a wonderful opportunity for you to get online. However, they can be a little limiting, and I think that they can have a bad connotation in the minds of your potential customers, so if I can recommend anything, it’s to spend a little bit of money on a professional website. Shameless plug, obviously, is a professional-built website. It’s for sunless tanners, built on a drag-and-drop website builder that was created. It’s amazing. It’s easy to use. It’s cheap, 25 bucks a month to get started, no upfront fees. You get online for 25 bucks a month. The SEO is built in, which means people can find you, and again, these websites are professional.

I’m always here to help with that, so shameless plug, but I really want to get that out there to more people, because it’s such a wonderful tool for people to use: To make you look, make your business look very, very professional; so having a professional website can go a long way. People look at you different. They actually, probably shows a little bit more respect between them and you, so having that professional website, it does mean a lot to people. Lots of times, people might not think that, they might not know that, because these people might never reach out to you, but if somebody comes across it, they might not reach out to you because of that fact. That’s why I urge you to invest a little bit in your website upfront, so those are the top five reasons, in my mind, as to why you need a website. I could come up with a whole boatload more, if you’d like for me to, but I just want to share those top five reasons of why you need a website for your spray tanning business.

If you have any questions or find I didn’t answer anything or didn’t explain it enough, feel free to reach out to me, [email protected]. You can submit your message through the contact form on the website, or you can find me online. Thank you very much.

Leave a Reply

Your email address will not be published. Required fields are marked *

Scroll to Top
Kristen Spagnolo
Kristen Spagnolo

Left us a 5 star review

Grant & Gary were so patient with me…

Grant & Gary were so patient with me during this process. I am not very tech savvy & they made it so easy! My site is beautiful and I can't wait to see how this boosts my business!

Happy Tans always!

I have been a Happy Tans user for years and would 1000% recommend to anyone for a user friendly, customer service oriented company to support. Grant is the best!

The best in the business!

I cannot thank HappyTans more for their continuous support. They are there EVERY step of the way. Their communication is top-notch & customer service is non-compete-able [if that's a word :)] I cannot imagine working with another company to help build, create, and stay on top of my business' website. I'll forever be a customer! (PS* Grant & Gary are my favorite!)

Extremely knowledgeable and helpful

Happy Tans has been an incredible asset to my business. Their expertise and customer service is unmatched. I didn’t have to worry about anything but tanning because they had my website covered! Well worth every penny.

I can't say enough

My experience thus far has been fantastic. They do exactly what they claim. Collaboration has been seamless. I had a website to begin with and the transition has been smooth. 10/10

100/100 recommend Happy Tans

100/100 recommend Happy Tans. They are extremely helpful and attentive to my requests.


Grant and his team are exceptionally helpful! I am happy that my Boss opted to use HappyTans for her website. I maintain our company's website and whenever I need help, Grant and his team always respond within 1-2 days. I like and appreciate how they'd respond with a video for me to follow if the instruction is not posted in their help center. Thank you for always assisting me and for making it easy.

From the first communication to…

From the first communication to creating my website and all that is needed to purchase the domain Happy Tans' team guided me through. Knowledgeable, professional, and so friendly. They understand how hard it is to juggle all the responsibilities that fall on one person as a small business owner, and that we are all not tech savvy. They send step by step images on how to do your part. Oh and did I mention their affordable pricing? Again goes to their understanding of small new business owner's responsibilities and overhead. Only thing I would love to see change is being able to speak to your point of contact, especially during the website creation, it would help with too many back and forth email threads. But in the grand view I have nothing but amazing things to say about my experience. I absolutely would and already have recommended Happy Tans. Thank you!!!!!!

Exceeded my expectations!

I had a super experience with Happy Tans. They built an absolutely stunning website for my new business and were so flexible to work with. They gave me loads of helpful advice regarding marketing, reviews, SEO etc and always responded quickly to my questions. Happy Tans truly exceeded my expectations!

Best website experience ever!

This was an amazing experience because I have tried building my own website before with a different platform, and it was really complicated and didn’t have the look that I wanted. Grant and the Happy Tans Team made the process super easy, once I submitted all my information my new website was done the next day! I offer other services besides spray tanning but they were able to add them all in, they created a beautiful aesthetic to showcase all of my services, and my friends and family all had great things to say about the website they had designed for me. They even worked with my domains support team because my domain wouldn’t connect at first. Happy Tans is definitely my new recommendation for anyone, not just spray tanners, in this industry!

Happy Tans has changed the way I do…

Happy Tans has changed the way I do business now in my beauty salon. I was introduced last year to Grant and the team and heard Grant speak about happy tans and how much it can improve business, I instantly switched platforms and I couldn’t be happier. I love how quick and efficient the team is in responding about any questions or problems you maybe facing in your business. I am so happy and thankful for all of the improvements I have had in my business this past year when working with happy tans! I can’t tell you how much I rave about the websites, reviews and different business tools that happy tans offer and how they can help you achieve your goals! Ladies don’t wait to switch! Thank you grant and Gary and the whole team! Love my new website and my reviews are already helping so much

One of the best decisions I have made…

One of the best decisions I have made with my business! Grant, Gary and the team have done such a great job with setting up my website and listening to all of my ideas. When I have questions about integrating other platforms to my website, they respond very quickly and give me resources to improve my business. I'm not tech savvy so when I started with other website companies it was very difficult for me and I became very frustrated. I cannot say it enough about how easy this process was and if you're like me and don't want to build it yourself, there is an option to have them do it for you, I promise you, you will not regret it! Happy Tans is truly the best! What's even better is they are always evolving to find ways to improve their services for their clients.I refer them to everyone!! My only regret is waiting so long to write this review! I would give them 10 stars if I could.

Perfect Website

My website HappyTans created is perfect! I gave them my vision and they made it happen to a T. Communication is always quick and service is excellent.

I will never use another company

I will never use another company! HappyTans has changed my life! They made the whole process extremely easy and boosted my business like i could never imagine!

Happy Tans was so helpful in setting up…

Happy Tans was so helpful in setting up my Spray Tan website and keeping up with changes as my business grows and changes, I would highly recommend! I initially set up my website with Happy Tans in April of 2022 and I still get clients who say my website is amazing!

I had been looking for help to build a…

I had been looking for help to build a website. And I’m so thankful happytans was recommended by a fellow artist. I can’t say enough about how great of an experience I have had. From the beginning the Happytans team was supportive, answered all my questions, and guiding me through the process. I offer a variety of services including spray tan, and they helped created my vision from scratch. Even now that my site is live, they continue to provide help and advice. 10 out of 10 in service all around, I highly recommend them if you’re in need for any website support. Thank you!!!

The service was so good!

The service! Nothing compares, the easy navigation, the response time is prompt and informative. I would highly recommend happy tans for your website! Price is so good as well!


I am absolutely thrilled with the website that Happy Tans created for my spray tan business. Their exceptional work, customer service, and knowledge in their field has helped grow my small business so much in such a short time! Highly recommend!

Unmatched experience!

This was by far the best money I have ever spent on a professional business website creation, as well as incredible support from The responsiveness in my communication with Happy Tans is out of this world amazing. Not to mention, everyone loves my website. This has been an incredible experience, Happy Tans truly made my dream of having an amazing spraytanning website come to life, for a fraction of what other website creation companies charge. Amazing value, very professional, always there to help with everything and anything related to helping me and my business grow! Highly recommend!

You won't regret it!

My biggest advice if you are deciding DIY versus Happytans to create your website is to just have them do it! I attempted DIY first but honestly it took so much time and there was definitely a learning curve. With that being said, once I threw in the towel and upgraded for them to take care of creating my website, they did not disappoint! Gary did a wonderful job and kept in good communication with me throughout the entire process. I know that this is definitely a great investment for my business. It is evident that the Happytans company takes pride in the services they provide. Grant and Gary truly care about your business success! Thank you again!

Grant and Gary made the website…

Grant and Gary made the website building experience so easy! They were very responsive and helpful at every step of the way and created a beautiful site for my business. I highly recommend Happy Tans to anyone looking for amazing site for their spray tan business!!!

Amazing customer service and support!

Happy Tans made building my website so easy. They have great tutorial videos, and on the few occasions that I couldn’t figure something out, they responded quickly to my emails. I highly recommend them if you’re wanting to create a website for your tanning business!

Highly recommend!!!

My website game has completely transformed and the SEO help has helped my business so much!!! Customer service is phenomenal and I can't recommend them enough!!

Don’t even think twice… just do it!!!

Happy Tans made me a beautiful website. It was an easy process that I expected to be painful because web building is not even in my vocabulary! Their knowledge and expertise enabled me to focus on growing my business and not lose precious time on web development. Thank you!!! I am so proud to share my website!

Absolutely faultless process

Absolutely faultless process, love my new website. Gary and Grant are really helpful and professional. Bookings from website have definitely improved in just a week of launching. Definitely one happy customer ❤️ Thank you so much Linda Shirley FakeAway Tanning

Grant and Gary have been very helpful…

Grant and Gary have been very helpful and accommodating throughout the process. Thanks for all your help!

Look NO Further

Grant and Gary are great to work with. They took my vision for my website and exceeded my expectations when bringing it to life! Communication was great the entire process: when emailing them with changes, it was completed promptly, and we launched on schedule to coordinate with my second location. I have 2 different websites with Happy Tans and continue to refer everyone!

I am beyond thrilled with my new…

I am beyond thrilled with my new website created by Happy Tans! The whole process was so great and they did everything I asked. I didn’t have to worry about a thing. I absolutely would recommend them to anyone!

Customer Service and Support

We built our site with Happy Tans back in summer of 2021 and have now gone through several iterations with Grant and Gary. Their response time is truly second to none. More recently, I was so thankful for Grant and Gary going above and beyond for us after I was clicking around too much in Google Domains and inadvertently made our site go down. Even though this was self inflicted, they came to the rescue quickly!

I am melting over my website!

Happy Tans blew my expectations out of the water! From the very start, all my questions were answered in detail to make the daunting task of starting a website actually to be not that daunting at all...thanks to Happy Tans! Grant started me off with all the info I needed. The video chat and tutorials are an really excellent feature. Pricing was transparent, no hidden fees. Gary was my direct contact for design and he went above and beyond. I submitted everything right before the Holiday's since I had a little down time and did not expect them to be as fast as they were during that time. I am forever grateful. Did I mention my website is GORGEOUS?! Thank you so very much Happy Tans! Highly recommend to anyone in the biz.

I love my new website !

They had great communication and response times. My website is everything I wanted and they turned my vision into reality. I 10/10 recommend!

I would absolutely 10/10 recommend…

I would absolutely 10/10 recommend Happy Tans and their expertise to build a website. I have no experience in this area and they walked me through each step. Never once did they make me feel rushed even after asking the same question 10 times. Very personable and professional. Now that my site is up and running they are still a email or phone call away if I need anything at all. If your looking for someone to guide you and very knowledgeable Happy Tans will not disappoint!

Thank you so much for my website I love…

Thank you so much for my website I love it. I had a great experience with Happy Tans team. Highly recommended to anyone!

Happy Tans was amazing to work with

Happy Tans was amazing to work with! Gary was super patient in making multiple changes for me while setting up my website. The turn around is much quicker than I expected and their passion shows through their work!

I can not say enough about grant and…

I can not say enough about grant and his team.I had happy tans build my website almost 4 years ago and within a few months, I was the first spray tan salon to pop up on Google in my area. It was definitely a pivotal point in the growth my business and clientele. And over the years one of the main things I hear all my clients say is that they loved the professionalism of my website and that’s why they chose to book with me. Grant has been by my side ever cents as I grew my business and rebranded. Grant helped change my website and update it multiple times. He is so kind I can reach out to him and he personally gets back to me within a day, he has now designed many websites for my friends in the beauty industry, and as even now designing a website for my husband’s construction business.I’m forever great full for happy tans they are stuck with me for life!

The Happytans team listened and…

The Happytans team listened and implemented everything I had in visioned for my website. They have Excellent customer service. I highly recommend Happytans!

The entire happytans team was phenomenal!

The entire team was phenomenal! Gary always answered any questions or concerns and gave me great ideas. Very smooth process. I’m extremely happy with the end result.

The best !!

I strongly recommend Happy Tans. Grant and Gary are the best. I have been with happy tans for over 3 years now, not only did they do an amazing job designing my websites, but they also provide me with ongoing support. Every time I need assistance with something related to my website not only are they fast to respond but fast to help! I’m so happy to have them running my website it’s such an important part of my business. I’m glad to have such amazing support! Thank you Gary & Grant for being the best and always keeping my website up to date.

Hype For Happy Tans

Happy Tans created a beautiful website for our new business. I'm so glad that I chose to have them build it for us rather than try to build it on our own! They helped guide us step by step through the process of getting the site live. Even after the website was finished, they continued to help and answer questions. The customer service is absolutely the best there is! Gary is super patient and able to understand what was needed even when we were not sure ourselves! The best part is that they know the beauty biz. They are working with businesses just like yours and can offer insights in a way that other website builders can't. I 100% recommend Happy Tans!

Super helpful

Super knowledgeable, patient (as I had a lot of questions) and response time is incredibly quick! Fantastic experience - truly!!!

Beautiful work by caring friendly people!

I cancled my Wix subscription when I came across Happy Tans. I knew the importance of my business website and had the vision of what I wanted to create and portray. However, every time I sat down to construct it - I was overwhelmed - I had vision but lacked the tech skills and precision to execute the site the way I wanted it. I had to stop wasting precious time and energy agonizing over this crucial task in my business. I knew hiring Happy Tans was the solution to this. The price point is incredible for what you receive. My website is absolutely gorgeous and my vision was brought to life. Gary was so easy and pleasant to work with and very gracious about any edits I needed to make.Thank you, Happy Tans!

Gulf Coast Tans By Patsy recommendation

I am thrilled to have a new, improved website from the wonderful folks at Happy Tans! The process was made very easy for me by a well informed staff whose goal is to see that my business is represented online in the best light possible. My overall experience with Happy Tans was positive at each step, communication was timely and thorough, and my website is exactly what I wanted and needed for my clients. I was in great hands with Happy Tans and I highly recommend this wonderful business for quality online representation as well as the information they share with business owners to navigate online presence to increase success.

WOW Grant & Gary and Happy Tans Team

WOW Grant & Gary and his team are amazing ! I was so impressed with the Instagram live I watched with Grant through my network group both with Audrey Lyons W/ Salty Beach and Emily Scott with Bronze Palms and knowing how successful they are and they have Grant in their circle and hearing how Grant knows our sunless industry very well, I saw he knew our focus and need, I knew I was in good hands to make the jump to finally pay the money to "Game Change" my website going from a brochure website that looked "just ok" to having a professional website that is working for me. I am so excited to watch it work and show results. Happy Tans has a great team who is very Prompt and knowledgeable, and we are lucky to have them in our industry

Happy Tans is simply the best

Happy Tans is simply the best! Our website they created is user friendly and beautiful! Excellent customer service and really enjoyed working with Happy Tans!

I love HappyTans

I love HappyTans! It is so user friendly and has been easy to set up from the beginning. I tried other websites and was just unable to create something as beautiful and professional as I have been with HappyTans. The customer service is excellent and they are so fast to answer your questions! Definitely recommend!

Can trust with such a vital part of your business

Been with Happy Tans for several years now.. They’ve always been there when I need them.. updates, links, questions, troubleshooting.. whatever it may be. As a small business owner, it’s a big relief to be able to put one vital portion of your business into someone’s hands knowing you can trust them entirely. Not only represent you but to be there for you when you you need them. Highly recommend!

Happy Tans has been so helpful and…

Happy Tans has been so helpful and amazing. I love my website. Gary from the support team, is very responsive and is always eager to help with any changes I may have for my site. The whole process has been seamless and stress free :)

I am so happy with happytans

I am so happy with happytans! My website came together beautifully, and the process was so easy! Anytime I have a question or a change I want to make, I get response quickly! I am now searchable and booking so many more clients!

There is so much to say about Grant

There is so much to say about Grant. He has and still is on top of all my updates with our website. I never have too worry if something is added or removed. I’m very grateful for his expertise and professionalism. Thank you Grant for helping me grow my business.

Happy Tans is AMAZING

Happy Tans is AMAZING! I absolutely love working with Happy Tans, their website builder is very simple to use and has all of the assistance you need, Grant and his team are so helpful and have timely responses to any questions I have. Being able to be found on GOOGLE was huge for my business too! Every time a client tells me they googled me I am thankful for them because I don't have the time or know how to make this happens! It's having a team working around the clock to make my business thrive!